louiseNR got their new product label by running a design contest:
Create a Label for Pig's Elbow Gin
Check out louiseNR's Product label contest…
Food & Drink
Chapel Gate Irish Whiskey Co.
Pig's Elbow Gin
Description of the product
We are a spirits company and are moving into Gin. We are creating a compound Gin called Pig's Elbow. It is named after a local landmark in our village. Product is Super Premium & will retail for 35-40 euros.
Description of the product target audience
Gin drinkers in Ireland. 60% female between 25-55.
I need a high end Front and Back label for our new gin which is called PIG'S ELBOW, the bottle is already selected and attached below. This gin will retail for 35-40 Euros per bottle. Pig's Elbow is the name of the bend in the street in the village of Cooraclare. It is a heritage local landmark and was thus named by a visiting cartographer in the 1700's who claimed the bend was in the shape of a Pig's Elbow. The name stuck. We will produce our gin in the parish of Cooraclare so this is a provenance led label which firmly puts the place of production as cooraclare. Telling the truth and transparency is important to us, so the label should clearly state Compound Gin. This core botanical in this gin will be juniper so juniper should appear somewhere on the label. The Text that needs to appear on the Front of the Label is Pig's Elbow Gin Carefully Compounded in the Beautiful Parish of Cooraclare, Co. Clare, Ireland
What to avoid
I do NOT want an actual Pig on the label, no cartoons or anything that would appeal to children.
Please see the attached PDF for full details of the Oslo Apothek 700ml bottle we will be using. This bottle is designed by Saverglass.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
louiseNR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We liked Alex's initial submission immediately. His experience was evident right away. When he took our comments and made the revisions, the design resonated even higher with the target consumers making his design a clear winner. It was a pleasure working with Alex.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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