paul u0 got their new product label by running a design contest:
Create a label for our product
Check out paul u0's Product label contest…
Food & Drink
Bailey and the bear
Bailey and the bear
Description of the product
I am looking for a label that will fix to a coffee bag for retail sale. The Design is for teh label and not the bag itself Bailey is my little boy and the pooh bear toy in the image is his favourite toy. I would like to create a label, the features bailey holding the soft toy to his side, slightly dragging it along. Im not looking for a likeness of Bailey or the Bear, i think a silhouette would work well. I dont have a colour in mind, so will take your lead. It should feature the header ; Bailey and the bear
Description of the product target audience
This will be on a retail bag of coffee- we intended to have more than one coffee- so this label can feature across the brand- Adults are a target market, not children
See above- this label, will feature on a retail size bag of coffee, we have not yet selected colours- so artists can direct us.
What to avoid
Do not use the image direct- feel free to use the image and create a visual with it- but the end product is not simply this image on a label
The label will fix on a bag- neither are determined yet, but the design can scale to fit.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
paul u0 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Young adults aged 21-35. Who are fun and like to party.
UK based. ABC1 35+ consumers.
Men and women aged 20-70 in 3 categories: 1. Be healthier overall (increase athletic performance, feel better, etc). 2.
~60% high spending, demanding, appreciate quality, have espresso machine/brewing equipment at home, not necessarily need
Women 20-40 usually buy, the taste will be for everyone.