broeker.jennifer got their new product label by running a design contest:
Create labels for Souperpower: the Soup Cleanse
Check out broeker.jennifer's Product label contest…
Food & Drink
We are Souperpower...the soup cleanse. Long hours, multiple airport connections, soccer practice, and being constantly connected has made it increasingly difficult to find balance, enjoy life, and be healthy. We noticed that existing cleanses forced you to choose between the two. That frustrated us. We didn’t want to make that choice. We wanted to have our soup and drink it too. Positioning: For those trying to live healthy while still enjoying life, Souperpower is the only option among a sea of cleanses and diets that allows you to achieve balance because of the bold flavors, hearty ingredients and true substance. Target: Women 18-40, College Educated, Urban Living , Health Focused Target Segments: Young Professional, Active Mom, Savvy Student. Target's Key Insight: “Living healthy is a means, not an end. I live healthy to accomplish other goals for myself and my family, I would rather feel good than look good." Tension: “I care A LOT about my health, but that doesn’t mean I have time to put my life on hold. I exercise and eat healthy for myself, but I can't let that get in the way of my other life goals.” The Big Idea: Substance Meets Style. Why waste energy putting up appearances. You are the Real Deal- Bold, Brave AND Balanced.
What's your vision?
- Packaging Details - We are preparing organic soup packaged in glass jars -> http://www.agcc.com/products/16oz-eco.html Dimensions: Both Front and Back labels should be 3.8 inches (H) x 2.2 inches (W) Label will be printed on white glossy adhesive sticker material Labels should evoke premium status, we want creativity on use of accent colors to complement black and white in text, logo, design, pattern, etc. -------------------------------------------------- - Attachments/Assets - Attached you will find information for the various flavors of our soup, "Soup Label Information". The label will be the same layout for all 6 flavors, but we'd like to see how the colors change from each flavor to the next (one layout is fine as long as the distinct color is defined for all flavors). In the attachment you will find a color reference for each flavor. This is just a reference, we do want to explore beyond these literal colors of the soup (we provided the colors since the label will be on a clear jar, it will interact with the color of the product). We have attached the high res logo jpg, png and eps files for your use. Please note on the eps file the green color is just an exploration, not necessarily a final color selection. -------------------------------------------------- - Mandatories - Front Label should include: Name of Soup, Ingredients (with main ingredient in description, bolded or highlighted in some way), 16 FL OZ (473 ml), Keep Refrigerated Back Label should include: Nutrition panel (sample Garden Greens attached), full list of ingredients, UPC panel, Best By panel (with space for small sticker), Manufactured by Souperpower LLC firstname.lastname@example.org, Instagram: drinksouperpower, FB: fb.com/getsouperpower, Pinterest: souperpower, space for eventual Non-GMO Project Verified sticker, space for eventual USDA Organic sticker, Organic Vegan Gluten-free Dairy-free
Company Vision: Empower all to live with strength and balance, accomplishing their goals while still enjoying life. Brand Inspiration: Katy Perry "Roar" More Info: http://www.souperpower.com
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
broeker.jennifer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The Matzo Project
Anna was just...incredible.
From the moment we started communicating with her, we could tell that she "got" our project in a way that few others did. Her humor, intuition and talent brought our voice and our vision to life.
Of all of the designs that were submitted, Anna's was the one that changed the LEAST from its original concept and that's because she took the time to really read our brief and nail it from the get-go.
It was clear that she cared about us and understood that, while she might have lots of other projects going on, we only had ONE baby and never made us feel like we were being unreasonably, overbearing new parents (even though, we totally were).
We couldn't be happier with the end result of all of Anna's hard work and truly cannot recommend her more highly. You'd be lucky to have her.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Product will be hand delivered by only to residents of one town- Libertyville, IL. This is a midwestern US town that is
Every day users who want sugar but with a contemporary feel. We want to recreate boring sugar into sugar that is exciti
Gluten Free Households (25 - 50 age group) Men & Woman What makes us think of our brand: • FarmStrong ChopHouse: Yellow
Anyone who cooks, even gender split, slight preference towards asian cuisine
Our target audience is the aspiring high-end wine consumer that looks for a crafted, small-batch, and value wine. It can