This is going to be a fun design project! The packaging is for a product called 'Zuddha Coconut Chips', which are virgin, raw and organic coconut chunks that are healthy, delicious and a new product for America!
Think crunchy and then chewy, with a light and sweet coconut flavor!
The product is freeze-dried, enabling it to be raw, plus, it has no additives or sugar added. This makes it 60% coconut oil and 40% coconut fibre. Healthy SuperFood!
We are targeting high-end shoppers, especially women in the 25-50 year range. Think Whole Foods grocery store shoppers.
We have created a google document with all the text for the packaging. (both front and back). We also have added files that will help your design. One of the files is a photo of another company's coffee bag in a WHITE BAG. That pic is only here to show the COLOR of the bag we will use, which will be that white color, but not their design style. The dimensions of our bag have been uploaded as a PDF file and attached.
Additionally, we have already ALMOST completed our coconut oil label so you will be working off of design and logo elements that will make your job easier.
Here is the clickable google document link that will open to the packaging content. We are going to upload a photo for the coconut chips on Saturday the 16th, for possible integration into the packaging design. We also will need to leave a placeholder on the back of the label for a description of our product, which on the attached branding Google Doc, is not the actual product description we will use.
The launch of these two products will happen at the same time this summer in mid-July on indiegogo's crowd-funding platform. From there, the products will be fulfilled by Amazon Prime. To understand and differentiate us against the competition, please go to Amazon and search: Coconut Oil / Coconut Chips