What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Our Brand Credaro Wines, is a family winery from Margaret River in Western Australia. We have two labels, our flagship Credaro and our entry label Beach Head. Initally Beach Head was set to retail at $15 AUD, but due to the quality we need to pitch the label to more a premium segment in the market at $20+. Our target audience is 20-45 years and being sold in all area's, bottleshops, cafe's and restaurant's. We are now starting to export internationally, mainly into Asia.
What inspires you and how do you envision the design for your business?
We require a wine label for a Chinese market. It will retail for about $10AUD. We have a sub- brand names for you to base your design around.
Credaro Railway Men or Railway Men by Credaro
Railway Men- When our family first moved to Australia from Northern Italy in 1922. Ceaser Credaro, the first generation sailed to Fremantle to meet with his brother Olympio. They moved down to Margaret River and became timber cutter's for the railways and bridges.
Please create a label for a 2014 Shiraz. We will be looking for a wrap around single label rather than a front and back label. I will attach one from another winery for you to view. I will provide all side label information.
There are 3 keys to this label. Railway Men is the leading theme of the label. Also consider the importance of incorporating the Credaro branding and also Margaret River (the wine region).
We will require this label to print ready. Many thanks for considering our contest and we hope you will take part in it.
I have attached our logo's and also some of our current wine labels for you to view.