It was a pleasure working with albedo. Very professional and was willing to help with design changes even after the contest was complete. Clearly well experienced in label design and packaging. Will definitely work with albedo again in the future. I would highly recommend to others. Will not disappoint.
How choicefruits started their product label journey
Who are you known as?
Choice Fruit Products Ltd
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We 'small batch' hand make and sell Pickles, Chutneys, Sauces, Preserves for gourmet shops and gift hamper companies mainly in NZ
What inspires you and how do you envision the design for your business?
We need new product labels to go on the front of jars of pickles, chutneys etc of various flavours for our pickle business we have just bought.The label now is about 25yrs original and badly needs a refresh. The current labels can be seen on the products on our website http://www.choicefruits.co.nz We have just taken over this business and want to make the most of our opportunity to give it a good refresh. The reasons we dont like the current label are: 1) the font 2) the colouring 3) some of the flavours have far too much info on the labels 4) The jars have a separate nutritional label on the back 5) we want to include a barcode on the jar 6) It needs an overall re-fresh.
Our thoughts are to do an oblong label maybe in an off white/rich cream/ or other extreme black background with all the info on the finished label, so we have just one label with all the info on it.
Maybe in the design, an oval on the front using the old colours of Bottle green and gold to keep the look (a bit, so the years old customers don't get scared off by not knowing where/what the product is), with either the business title (Choice Fruit Products Ltd) then have the pickle name/flavour under that and maybe product weight.
The jars are a hex shape, as you can see on the website. The jars are 24cm around and the hex flat faces are 3.5cm before they roll around the corners. They have gold lids, which we will in time move to black.
We could maybe include the significance of the business been going for 25yrs+ so time for a new look.
We would need nutritional details on the back/ends of the label along with contact details & barcode on one end.
We're happy for any/all other ideas also.
I have included another company's (Peplers) label for an idea of how to use the oval shape of the original label, but is an idea only. We don't want a shaped label, as we're looking to do a further range later, which we will do shaped labels then, so just getting the look onto an oblong label to wrap around the jars will be great.
Our 10 yr old son came up with the idea of having a thermometer type meter up the back of the jar with 'full' , '1/2 left', then at '1/3 to go saying, time to buy some more/stock up again', or something similar, we thought this could be quite a unique and cool idea, but may not suit or product... glad of your thoughts you guys :)
Probably the name 'Choice Fruits' needs to stand out with maybe 'Products Ltd' a bit smaller underneath???? The previous owners had added small jars to the range with a slightly more modern look, (check out the 'gift store' tab on our website, but we're not too sure if we really like that design either?! Also have put on (below) the new logo the previous owners had made, (for the small jars) we dont really like this. We just want one look to cover the whole range, big & small jars.
We're happy to look at all suggestions, the things we do have/want to have on the labels are as follow:
Logo - Product Name - Product weight - Gluten Free / Dairy Free - Ingredients & Nutritional info panel - Barcode - Contact/physical address details - small serving suggestion text - Made in NZ from local & imported ingreds - Refridgerate after opening -