kelseylong1 got their new product label by running a design contest:
Create a stand out label for Trailblazer agave spirit
Check out kelseylong1's Product label contest…
Food & Drink
American Agave Spirits Company
Description of the product
"Trailblazer" agave spirit is something unique - similar to tequila, but different in taste and quality. We distill in small batches to eliminate the impurities found in mass-produced tequilas, resulting in a clean and smooth spirit that is appealing to all audiences. Our agave spirit is handcrafted and distilled in San Diego, California. Our name is a reference to the American Mustang. Mustangs are recognized as "wild free-roaming horses and burros are living symbols of the historic and pioneer spirit of the West, which continue to contribute to the diversity of life forms within the Nation and enrich the lives of the American people." We hope to embody this pioneer/trailblazer spirit with our product.
Description of the product target audience
We are targeting men and women between 25-40. Our audience prefers american made products, values quality, and is open to trying something new/unique.
Label structure/format: We are looking to create a wraparound label using the dimensions/bottle information listed below. The label can have either a solid or clear background and we are open to "unique" cuts as long as they fit within the specified dimensions. The label should have an "connected" feel in that the imagery continues across the whole label or has some associated imagery/design aspects on the back/side of the label. Imagery/Design: The logo should include imagery/illustration of a mustang or herd of mustangs and have an "americana" feel without being political or "in your face" (no american flags/guns/etc.). We prefer designs/imagery on the simpler side and which have a more natural appearance. We would like the company/product names in darker colors and "Silver Agave Spirit" in smaller, silver font on the front of the label. We want the label to be unique and recognizable from a distance without being too flashy/bold (ex: Born and Bred vodka, Suerte Tequila, Espolon and Arta Tequila). We have a logo but are open to logo changes or leaving the logo out of the main label. If the main label does not incorporate the logo we would like the logo to go on the neck label. Overall we would like the label to represent both the company and product names and are very open to creativity.
What to avoid
Please avoid cursive/overly flowery designs and writing. We want our label to stand out but do not want anything political/overly bold.
Bottle is a round bartop bottle with a height of 8.66 inches and base width of 3.63 inches. Please see the attached specification sheet for Height: 3.25 inches Width: 10.25 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kelseylong1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our brewery is located in central Ohio, about 30 miles outside of Columbus. People of all (legal drinking) ages, genders
Trendy beer drinkers attracted to unique design
tea lovers, fitness, everyday mom, and fathers.
Gluten Free Households (25 - 50 age group) Men & Woman
Gluten Free Households (ages 25 to 60) Men and Women.
Anyone who cooks, even gender split, slight preference towards asian cuisine
Etiquetas que transmitan las emociones de beber un buen café / labels that convey emotions of drinking good coffee
Nuestro mercado son 57% hombres de entre 24 y 45 años y 43% mujeres de entre 30 y 45 años. Con un nivel de ingreso B- /
Check out other food & drink design inspiration
We love talking design:
2 days ago | 18 min read