Nonesuch Distillery got their new product label by running a design contest:
Create a stylish label for a new release gin
Check out Nonesuch Distillery's Product label contest…
Food & Drink
We are a small boutique craft distillery that produces a small range of spirits and liqueurs. Our target market is the drinker who appreciates small batch, hand-crafted spirits and understands there is a premium in price for such products.
What's your vision?
We require a label for our new release Gin. We don't want to change our logo so that is to be incorporated into the design however you can be innovative and unrestrained in the rest of the design. . The label needs to convey quality, rarity and must appeal to the connoisseur. Nonesuch means "something without equal" and our products reflect that definition, now we need a label that also reflects that. PLEASE NOTE: The following information MUST by law be included on the label - name and address of distillery (Nonesuch Distillery, 491 Arthur Highway, Forcett, Tasmania 7173) alcohol by volume percentage (40% abv) Bottle content (500ml ) Standard drinks (eg Approx ____ standard drinks) Made in Australia (Tasmania should be clearly identified separate to this) The product will be named "Nonesuch Dry Gin" The other key words are "small batch", "handcrafted, distilled and bottled in Tasmania" The target market is the high end for a consumer of premium drinks (usually imported).The label needs to convey quality and the font selected should reflect that as should colour. We prefer understated elegance. Tasmania is respected and renowned in Australia for the quality of its produce and hence prominence should be given to the fact the gin is produced in Tasmania.
The label is for a bottle produccd by Saverglass called Long Island HEIGHT: 230.5 mm BASE SECTION: 90.4x50.5 mm SHOULDER SECTION: 90.4x50.5 mm Our website is http://www.nonesuchdistillery.com.au and might help you develop your concept. We suggest you also look at http://larkdistillery.com/spring-release-forty-spotted-gin http://drinksbulletin.com.au/wp-content/uploads/2015/07/lighthouse-featured-image.jpg http://d3lp4xedbqa8a5.cloudfront.net/s3/digital-cougar-assets/GourmetTraveller/2014/07/16/30173/1_MGCDryGin-628.jpg?Image=%2Fs3%2Fdigital-cougar-assets%2FGourmetTraveller%2F2014%2F07%2F16%2F30173%2F1_MGCDryGin-628.jpg&Height=735&Width=630&AllowUpSizing=False&Mode=Crop
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Nonesuch Distillery collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
~60% high spending, demanding, appreciate quality, have espresso machine/brewing equipment at home, not necessarily need
Millennials primarily but anyone who wants a great cocktail in an easy to-go form. These drinks have won numerous awards
Age 18-30, health conscious, mid-high class. Must appeal to all genders.
25-50 male/female truck drivers that play video games and care about their health.
Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple