Highly recommended if you want a clear and minimaliste design language.
How wouter.kwakernaak started their product label journey
Who are you known as?
Oud Reuchlin & Boelen
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Oud Reuchlin & Boelen is the largest distributor of wines and wine concepts active in the Dutch on trade market. The wines are mainly listed as a housewine in the Café-Bar segment, as well as Premium Quality Cafes and some restaurants. The current clients prefer to have a classic wine with excellent value for money.
What inspires you and how do you envision the design for your business?
One of our private label brands is a sweet German wine, currently named "Winzerkrone". As this label is almost on the end of the product life cycle we’re looking for a re-launch of this wine with a new, fancy name and label with respect to the heritage of the wine and it’s region, but very “2015”.
German sweet white wine is drunk by a broad audience: young consumers (who think still wine is too dry) and older wine consumers. This wine is also popular by 20+ at outdoor festivals or in a bar / cafe.