Gin Joint Distilling got their new product label by running a design contest:
A Dapper Label for a New World Gin
Check out Gin Joint Distilling's Product label contest…
Bar & Nightclub
Gin Joint Distilling
Damn Fine Gin
Description of the product
Damn Fine Gin is a new world, botanical gin. The standard "pine tree" taste takes a back seat to sweeter, floral flavors due to our use of hand picked Juniper Berries from Central Oregon. The results is an incredibly smooth, unique gin suitable for sipping and craft cocktails.
Description of the product target audience
I am looking for men and women that consider themselves spirits connoisseurs and are looking for a spirit that speaks for itself, a spirit that doesn't need mixing with sugary drinks to taste good. Damn Fine Gin is intended to be sipped straight or mixed into a spirit forward cocktail, such as an old fashioned. With the revitalization of the cocktail culture the spirits market must follow suit and this label should appeal to those who find themselves drawn by the craft cocktail culture. The location will ultimately be the entire united states. The age group is likely millennial, since the revitalization of craft culture is largely due to them but obviously there will be some older and younger than the 28-38 age range. The bottles will be priced at around $30, depending on the state of sale. Think premium gin at the lower price point of that category.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Gin Joint Distilling collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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