hans-martin.konnerth got their new product label by running a design contest:
Design an exclusive high-quality Matcha product family label
Check out hans-martin.konnerth's Product label contest…
Food & Drink
KLUIZ UG (haftungsbeschränkt)
We want a basic design, to seperate the grades we want color accents for our 3 varieties of Matcha tea: KLUIZ Organic Matcha Culinary Grade / Premium Grade / Ceremonial Grade
Description of the product
We get our Organic Matcha teas directly from the Tea farmers without any intermediate trade. We place emphasis on the highest quality. We offer the right variety for every application: Bronze (Culinary Grade): Ideal as an ingredient in Smootie Silver (Premium Grade): for drinking or as an ingredient Gold (Ceremonial Grade): Highest quality to drink
Description of the product target audience
Our target group is 80% women between the ages of 22 and 37 with a higher education degree.
The label is intended to be of high quality and attractive to our customers. We want 3 designs, the label should have the same basic layout in all designs. The varieties should be distinguished by the colors, bronze (Culinary Grade), silver (premium grade) and gold (ceremonial grade). We do not know whether the colors should only be used as accents or as background colors. The packaging and the label have different sizes, the diameter is the same, the height differs. The label should be divided into three columns, see Annex.
What to avoid
No Stock photos.
Bronze (Culinary Grade)Tin, metal lid, black plastic floor.Diameter: 56 mmHeight: 140 mmTemplate file attachedSilver (Premium Grade)Tin, metal lid, black plastic floor.Diameter: 56 mmHeight: 90 mmTemplate file attachedGold (Ceremonial Grade)Tin, metal lid, black plastic floor.Diameter: 56 mmHeight: 70 mmTemplate file
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
hans-martin.konnerth collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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