hello sleep got their new product label by running a design contest:
Design an inspiring Sleep Beverage Can that speaks with emotions
Check out hello sleep's Product label contest…
Food & Drink
Other color requirements
We are allowing you to use your creativity in any way you see fit. Ideally, we'd prefer darker colours, which are consistent with a sleepy or evening/night vibe. Brighter colours would contradict that message. As long as the colours you choose send a message that this is a sleep drink, we're happy for you to use whichever colours you like. Of course, if in doubt, you're more than welcome to submit multiple versions and we're very quick at providing feedback and comments.
Sleep Water Company
We do not have a website yet. Working on it.
Description of the product
It's a healthy drink that anyone who needs help with sleep can use. Athletes, shift workers, travelers, people with anxiety, insomnia, etc. The drink design should be minimalistic, aesthetically pleasing, be very clear in terms of what the drink is about, which is a sleep promoting drink that anyone can drink for relaxation or to promote sleep. It is not a carbonated beverage or an energy drink. We want the consumer to be able to take a single glance at the can and automatically understand what this product is about, and also feel good about buying it because it gives a positive vibe and is visually appealing in a subtle and minimalistic way. It is not a typical sugar-loaded drink. It only contains ingredients that promote sleep and is a healthy, non-carbonated beverage.
Description of the product target audience
It's a healthy drink that anyone who needs help with sleep can use. Atheletes, shift workers, travellers, people with anxiety, insomnia, etc.
Text that are required on front of Can: 1. Our brand: Sleep Water 2. Slogan/punch line: Sleep Better, Live Better 3. Flavour: "Acai Blueberry Pomegranate" 4. Contents of the drink: "Vitamins and Sleep Ingredients" 5. Can size: 8.4 fl oz (248 ml) Notes: > "Sleep Water" needs to be prominent since that's the name of the brand > 2) is much smaller relative to 1) > 3) & 4) should be at the bottom of the can and very small. > 4) should be below 3) at the bottom of the can and very small. We are allowing you to use your creativity in any way you want to design a Sleep Beverage can that can speak with emotions. Go ahead and wow us with your creativity. We'd like to emphasize that the aesthetic we're going for is clean, and minimalistic. Ideally, we'd prefer darker colour schemes to indicate a late evening or night vibe, rather than bright colours that would contradict the messaging behind our product. Please see the file we uploaded of "Som Sleep" brand as a reference for the type of aesthetic we want. Clean, minimalistic, professional and to the point but clear that this is a sleep drink. You can use that for inspiration, but please be careful because we don't want our design to be too similar to theirs. This is where we're relying on your creativity and we are confident that you can find a way to deliver the vibe we're looking for. Have fun :)
What to avoid
If you want to use the idea of a moon in any way, please be careful and avoid using it in the text "Sleep Water". We've uploaded a picture below of a design that you can use for inspiration, but as you can see they are a different brand and we'd like to avoid a look that's too similar to that. However, you can use that aesthetic for inspiration and to get a feel for the vibe we're going for, which is a clean, minimalist, but clear design that sends the message that this is a healthy sleep drink.
The CAN size you are designing for is 8.4 fl oz or 248 ml (similar to a slim red bull small can)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
hello sleep collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
This designer was very patient with us and made many iterations to our request. We were quite happy with the final design and we were pleased to work with cpgdesign. They did an excellent job addressing all our comments and suggestions and injecting their creativity into the process.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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