We need a label for our substrate bag. It will be our first package itself. Our substrate is especially suitable for use in green roofs, roof gardens and green walls. It is light (ideal for getting over our heads, adding low weight for the structure) and nutritious and aerated, for the growth and maintenance of a healthy garden. As we said above, we work with some of the best architects in Brazil, so the fashionable image is very important. At the same time we want to get away from the conventional (leaves, trees, seedlings, all green or brown, etc.). We want to show creativity, innovation, youth, positivity. The label will be applied in a thick plastic that can be opaque (white) or transparent (http://www.astermagazine.com.br/eco…40-x-65-cm). We have no preference between transparent or opaque, so you can build upon what you prefer. If you choose the transparent bag, is good to know that our substrate has light brown color (e.g. http://flores.culturamix.com/blog/w…to-3.jpeg). The label will be printed directly on the bag.
Here are some ideas that we like:
Predominance of one color tone: we like the idea of a yellow bag (such as NYC taxi) with black letters, or transparent with black letters.
Predominance of two vivid and brigth colors: such as the packaging of Le Petit (photo attached) and Sucos Do bem (http://www.dobem.com).
Vintage: Such as Fabryka Piwa beer labels (photo attached). Take inspiration from the Wes Anderson movies!
We want people to identify our packaging from far away and say, "that’s cool, here you get a brand new green roof from the Studio Cidade Jardim!”
What we need on the label in general:
- text in Portuguese;
- our logo (attached). If you think that the logo does not fit, we can leave the logo off label, placing it at the bottom or top of the bag;
- the product name is florUP, but it does not have a specific logo, ie, you can be free to choose the font and play with uppercase and lowercase letters (FlorUp - florUP ... );
- short text describing the product: “Substrato especial para telhados e paredes verdes. Leve, nutritivo e aerado" (Special substrate for roofs and green walls. Light, nutritious and aerated). We would love it if you create other creative and positive texts (You can think on the positive impacts of a city covered of gardens on their roofs: fresh and organic food, reduce flooding, fresh air, play spaces, oasis, Babylonian, etc. We have planted wheat on roofs!). Take inspiration from the packaging of Good Eggs (attached).
- the bag size is approx. 40x65 cm and we want to take over the entire face with this label. We'll need to add some technical information such as weight but we will do this work here, because I still do not have all the information. This information will be at the bottom of the bag. On the back will be the technical information I post on here too.
We attached some examples that have something that we like. We know they are different, but we love all, so we want you to choose the style that suits to your work . Our website is http://www.studiocidadejardim.com.br