John Michael's got their new product label by running a design contest:
Design a Label for an Up and Coming Health/Supplement Brand
Check out John Michael's's Product label contest…
Food & Drink
Description of the product
We are creating a supplement line. CalMag will be one of many supplements using the design that you create. Some of the future supplement products we will be using this label design for include: Joint Formula Probiotics Hair, Skin, and Nails, Cognitive Since it'll be a wide variety of supplements our hope is that the label design will be easily interchangeable between products.
Description of the product target audience
The target audience depends on the products, but for CalMag it's a stress relieving/muscle relaxing powder. Used by the general population for overall health, and athletes for recovery.
Below we've attached a label for our current nut butter line just to show what has worked for us in the past. This doesn't mean you have to stick to this design. What we liked about the label was it's simple, straight forward, eye catching design.
CalMag dimensions: L: 10" H: 5.5"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
John Michael's collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
60% Women, 40% Men 24 to 54 years of age, United States.
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.