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lonniV got their new product label by running a design contest:
by Maryono SyamsiDesign labels for premium frozen cocktail to be sold in better alcohol retailers. ail
Check out lonniV's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
SDG Restaurant Group
Existing website
www.groveevents.com
Product name
Fro-Go Frozen Cocktails
The Brief
Description of the product
Frozen cocktails in a plastic pouch. Current labels done in house are 3.5 X 5 inches on front and back. High quality ingredients - best tequila, fresh juices, other ingredients. A premium product. We now sell only out of one of our restaurants but some possibility of placing these in retail stores. The photos above represent the original version on the right and the newer version, but we'd like to continue to use the name Fro-Go name
Description of the product target audience
Millennials primarily but anyone who wants a great cocktail in an easy to-go form. These drinks have won numerous awards. They would be difficult to make at home because of the ingredients. There are 6 - Ginger Margarita, Pomegranate Margarita, Mojito, Paloma, 2 others. But all would have the same graphic design but with different names. Also possibly different color palates for each, the way the one above. Once we like a basic design we can talk about other versions.
The Brief
Style attributes
The Brief
Design needs
Eye catching labels for these frozen cocktails.
What to avoid
These drinks will probably retail for $8 to $10 plus so cant be too garish, yet still easy to read, visible, strong.
Package dimensions
3.5 inches wide and 5 inches tall, as per photo on left above. Open to different ideas here but we know this size works.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
lonniV collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Good work undersood the goals.
lonniVAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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