melaniet2 got their new product label by running a design contest:
Design a modern - heritage hard cider label for nationally awarded cider brand
Check out melaniet2's Product label contest…
Food & Drink
Cider Creek Hard Cider
Cider Creek Hard Cider Premium Farmhouse Hard Cider
Description of the product
Our unfiltered Premium Farmhouse is a french style cider fermented with a champagne yeast. This cider delivers an effervescent apple bouquet upfront, tart notes in the middle and a smooth dry finish. This is one of our core items that is available to consumers year round. It's the first cider that we ever produced and released for wholesale distribution.
Description of the product target audience
Men and women with a higher than average income who like to drink well crafted beverages with all natural ingredients.
We are looking for a fresh new look for this staple cider in our product line up. It's available year round and was the first cider we ever produced. We'd like a blend of heritage and modern. Nothing hokey or that will look dated within a year or so. This will be a shrink sleeved can so there is more design space to work with. Artwork guidelines are attached. The color that has been traditionally represented on this style is red, however we are open to ideas. Our logo should appear in the center of the can, fairly large so it can be recognized from a distance on the shelf.
What to avoid
Please see attached artwork guidelines.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
melaniet2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
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21 years old and up!