easims got their new product label by running a design contest:
Design packaging for San Francisco Yogurt, maker of high-fat yogurt for adventurous people
Check out easims's Product label contest…
Food & Drink
High fat, unsweetened yogurts for active and adventurous people. We make two refrigerated yogurt products: 1. Greek / strained with 22% milk fat 2. Regular / traditional with 11% milk fat Both are plain or unsweetened products - we don't do flavored yogurts. (updated)
What's your vision?
I need a product label designed for a set of refrigerated yogurt products. The design should be flexible enough for use on a variety of product formats, e.g. 4.5, 6, 16, and 32 oz container sizes. The dimensions of the containers are not known for certain yet, but shouldn't differ too much from standard yogurt cup dimensions. Guiding Principles for Design: * Simple, striking, and beautiful: the containers should not look out of place on the table at a semi-fancy brunch event, for example. * These yogurts are for adventurers, athletes, and people who love the outdoors. This fact should be apparent in the design. * The image of the Incredible Hulk (a rock peak in the High Sierras, img attached) should form the basis of design. It can be stylized and simplified as much as necessary to suit the design--it should NOT be a high resolution representation of the image. (I've removed the img of Half Dome, since I no longer want those consider designs.) * The high fat content is THE defining trait of these yogurts - see comments in the Other section on this. * Smari and Liberte Mediterranee (Canada version only) have the two most excellently designed yogurt containers in my opinion. I'm not saying you should emulate either, just giving you a sense of my esthetic on similar products.
Other Stuff * The Company name, "The San Francisco Yogurt Company", should appear clearly on the label, of course. "The" may be omitted and "Company" can be shortened to "Co.", "CO", or "Co", as suits the layout. * The product name should also be prominently displayed on the front of the label, either "Yogurt" or "Greek Strained Yogurt". "Organic" can be incorporated into / near the product name, but it should be of secondary prominence. UPDATE: Based on designs so far, I don't want an emphasis on the word "Yogurt." It can even be totally minimized to the status of the net wt (xx oz / xxx g) text. However, "Greek Strained" or just "Greek" should still be pretty visible since it's an important differentiator within the yogurt section at a grocery store. * The fat content of the product, as "11% Milkfat" (for regular) or "22% Milkfat" (for Greek) should be displayed prominently, boldly, and proudly (but not outrageously) on the front of the label. This is key! Don't place it down at the bottom with the Net Wt text. * White space is not to be feared. Alternatively, could fill white space with a simple, bold pattern like Smari * Color: no more than 1 or 2 solid colors in addition to black and white; ideally, no color gradients (including gray scale) should be used. * Fonts: no more than 1 or 2 large/bold font and one small font for nutrition label and other small print. Sans-serif preferred, but I do like the subtle serifs on the Strauss name logo. Update: I don't like dainty pencil-thin fonts. * Absolutely no cows, milk (especially not splashing or pouring), pics of yogurt in bowls, or farming / dairy equipment on the label. I want the package to evoke thoughts of adventure, fitness, the high Sierras, etc--NOT remind the consumer that milk and yogurt comes from cows and farms, etc. * The design should be flexible enough to work on a variety of container sizes (4.5, 5.3, 6, 7, 8, 16, 22, 32 oz containers are all possibilities). Other Required Text and Design Elements (might not be exhaustive) * Nutrition panel (example included) * USDA Organic seal (black and white only) * "Distributed by San Francisco Yogurt CO, PO Box XXX, San Francisco, CA 94XXX" * "Grade A" * Ingredient list: "Ingredients: Cultured Organic Milk and Organic Cream * "Net Wt XX.X oz (XXX g)" * Barcode and UPC * "Keep Refrigerated" * "SFYogurtCo.com"
US$500 Custom package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
easims collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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