alan NS got their new product label by running a design contest:
Design a 60's vibe wine label that puts a smile on consumers faces
Check out alan NS's Product label contest…
Food & Drink
August Wine Group
Bohemian Wine Co. Cabernet
Description of the product
We are producing a wine that we want to stand out against a sea of competition. The look and feel should be fun and reminiscent of a cool 60’s vibe. The goals is to take any arrogance or snobbery out of choosing your wine and make it engaging and fun.
Description of the product target audience
The wine will be consumed by 24-49-year-old both male and female.
The wine will likely be in a Tetra Pack which is a type of box. To give you as much flexibility as possible we only want the front panel designed so you have several options. The only thing we do not want is the label put on a wine bottle. Please show all designs on the front of a tetra pack or just show it like a rectangular, vertical label. If we like the rectangular label design you did we can easily adapt it to the box we will be using. If you are more comfortable designing it like a packaging label just do that we can easily envision it on a box. As for the design we want ‘Bohemian’ and ‘Cabernet’ to be prominent and easy to read. The ‘Wine Co.’ could be the same size or smaller. We want the label to be interesting and engaging to the consumer with a design that will bring a smile to peoples face while at the same time feeling cohesive. In the attachment we have put several images that should inspire designs and fonts. I would recommend that although some designs are very intricate, we also believe less can be more and we do not want to overpower the package with design elements. It may need some room to breathe.
What to avoid
Please do not show the label on a wine bottle. Also please make the words easy to read. We understand that that some of the images we put in the attachment have words that are difficult to read. We are hoping you get inspiration from the style of the design well creating a design that incorporates words that work with the design but are easy to read.
Any rectangular design that is vertical.
US$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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