Working with Alesia was an excellent experience. She has a great eye and attention to detail. Look forward to working with her again.
Goosebumps did a fantastic job
Great work, he did all the changes as required and in a really professional way!
They did a great job. I looking foward to work again with them. Good and quick reaction to my wishes.
Great work and easy to work with. I'd recommend this person to anyone looking for design help!
Timely, excellent designs per usual!! Thanks Garry
How thefarmingdude started their product label journey
We like the use of typography and design to make a bold statement that stands out on the shelf while still maintaining classic/elegant qualities and not appearing too gaudy
We like how clean and detail oriented the label is without appearing cluttered.
We appreciate the use of typography and spacing with the spare use of an icon to accentuate the label. We also like the color/type differentiation to give the appearance of a more handcrafted product.
We like the clean look (though it is a little busy with all of the flourishes) but we especially like the detail on the back label that focuses on the origin of the product.
We like the sparing use of a color to differentiate the varietals and catch the eye of the consumer
We like the stylized icon and its use with color to differentiate between varietals. It still maintains a classic wine label feel, while introducing a modern aspect
What colors do you want to see in your design?
Other color requirements
We are already using PMS 404 U, PMS Process Black, and PMS 704 U for our cider brand standard. We are open to exploring options that fit into a rural, rustic/industrial chic aesthetic. We are trying to create a sister brand for the hard cider; more elegant and sophisticated yet still retain some of the ruggedness that exemplifies our brand and way of life.
What industry do you think your business is most related to?
We are a hard cider mill and estate winery that is finally ready to put out our first two wines; a red (Marquette, packaged in a burgundy style bottle) and a white (Vidal, packaged in a hock style bottle) . We have been growing French-American grapes for nearly a decade on our farm that have produced award winning wines for others in the area. We are ready to make our own! We are focused on producing excellent wine from exceptional fruit. We oversee and are intimately involved in each step of the process; we hand plant, hand prune and hand harvest every vine. We produce our wines only in small batches where we carefully monitor each step of the process.
Description of the product target audience
At this time our product is sold in the northeast Ohio, though we hope to expand into through the Great Lakes region. Our customer base is about 60% female, with our core customer groups being 25-40 and 60+ years of age. Most of our customers have strong Midwestern roots and sensibilities, with idyllic views of agriculture and industry. Cleveland, OH is the nearest city and we closely associate with its identity as well. We (as a city, as a people) are hard working underdogs, we do not take anything for granted and we are not afraid to get dirty. We also can enjoy the finer things in life and have impeccable taste especially when it comes to the culinary and beverage scene.
We are looking for a design with a front and back label that contains all necessary information to pass the TTB label approval (see: https://ttb.gov/pdf/brochures/p51901.pdf). We want a somewhat classic labels that can be used across our wine lineup with just minor changes (changes in colorways, etc). We want something that evokes the idyllic view of farm life: blue skies, sun-bleached cotton, old leather, rich soil, the rumble of tractors in the distance, galvanized metal, spring greens, etc. through design and style, not necessarily through pictures or illustration. The label could include our "BL: Hand Picked/Hand Crafted" and/or "Exceptional by Nature" seal somewhere on the label though it does not need to be prominent (back label placement, as a watermark, something like that potentially). The back label should have room for a short (~50 words that we can add in later) description of the wine, a scale to denote wine sweetness and space for a bar code. Additional pictures or images are not necessary. The use of foiling in the printing process can be accommodated for metallic accents but please no designs that require embossing. Please use our cider labels only a touchstone of what our brand already represents. We want the wine brand to be related to our hard cider products but notably distinct. Keep in mind that wine is a different target audience, not as gender neutral, and with a higher price point. We want to represent who we are and where we have been (farming/fruit growing for three generations both in the midwest and in Washington state). If an icon is created, an interpretation of the orchard ladder or some other aspect that is intrinsic to our operation is preferable. Our products are about a sense of place and we want our label to be true to our roots; hard working, honest, no short cuts-type of mentality while also being innovated in our sustainability practices and our culture, blowing up the notion of the "provincial/hillbilly farmer."
We are attaching our two 12oz. cider labels that we already plan to use. We would like the wine labels to be distinct from the cider labels, with a more upscale feel, but feel like they belong in the same family of products overall.
What to avoid
Please avoid the use of stock imagery, bright/neon colors and post modern design. Also avoid any cliche imagery that does not directly reflect our individual indentity. We are trying to create a rural chic look that combines the ideas of old farms and weathered farmsteads (we are operating a fruit farm that was founded in the early 1920s) with the concepts of progressive modern farming (utilizing technology to be more efficient and sustainable, using stainless steel and modern machinery). Avoid copying and pasting any design elements directly from the cider packaging. The wine should be related to the cider but separate. The labels and other files are merely examples of our brand and a jumping off point for the designs.
We will be using one of two bottles. Please see dimensions of bottles for determination of potential label sizes.