jens.wilsby got their new product label by running a design contest:
Fine food product label
Check out jens.wilsby's Product label contest…
Food & Drink
grønne HVIDLØGS OLIVEN á la Provençale
Description of the product
Mature olives in a spicy marinade and garlic. Recommended for tapas, for the cheese table or for a nice glass of wine.
Description of the product target audience
Food lovers of all ages. Middle to the upper-income bracket.
A label for glass jars that would fit a handful of varieties of olives. Conservative and traditional layout. The product label should be easily distinguishable. It should be a simple design with clear text. The logo should be placed in the top center of the product label. The color of the logo should be in red with or without the black shadowing effects. See the product in the attached file. (Green.Garlic.Olives.jpg). Designs we like: See attached files: Petramora.jpg and zeta.jpg They both have a clear text without stock photos or figures. We like the simplicity of the Petramora products (Petramora.jpg) and that it is color-coded - something we want to implement on our different olive-products. The Zeta-product (Zeta.jpg) is a good design because it has a clear text and a simple design. This is what the product label looks like today: http://cervera.dk/images/Produkter/Oliven_og_hvidlog/Zoom/110802---Gronne-hvidlogsoliven-250-gr.png Dimensions of the existing product label is also attached: Hvidlogs.Oliven.jpg We had a designer come up with a design-proposal last year: See attached files: Papermint1.jpg and Papermint 2.jpg. We did not like this design proposal because we thought the design was 'too simple'. The rectangle around 'Cervera'. The design should include: 1. The logo in red (with or without shadowing effect) placed at the top center of the product label 2. The product name: grønne Hvidløgsoliven á la Provençale 3. Text: A QUALITY SELECTION 4. The ingredient list (ingredient.list.docx) 5. Nutrition fact (nutrition.fact.docx) 6. Example barcode EAN13 We wish to receive the design in .ai format.
What to avoid
Intricates and stock photos
Logo: at least w x h 27x7mm. The current jar is in diameter 65mm and in height 130mm (We may very well change the type of bottle at the same time as we change the product label and also the color of the lid). Today's product label is w x h 160mm x 40mm and we wish for something in that area.
Every design category has flexible pricing for all budgets. Product label starts at £239.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jens.wilsby collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
~60% high spending, demanding, appreciate quality, have espresso machine/brewing equipment at home, not necessarily need
Families, men, women, kids of all ages who want to enjoy delicious cookies. Consumers looking to treat themselves with a
Millennials primarily but anyone who wants a great cocktail in an easy to-go form. These drinks have won numerous awards
Age 18-30, health conscious, mid-high class. Must appeal to all genders.