andrew iKh needed a new product label design and created a contest on 99designs.
A winner was selected from 55 designs submitted by 10 freelance designers.
French Island Vineyards
Please refer to http://www.fiv.com.au for more info. (Note – after the label redesign the next job is the website)
Target audience - People who enjoy and buy wine (predominantly high income, male and 40+)
Front and back label for French Island Vineyards 2010 Pinot Noir.
Feedback from the market – Label needs to be less fun and more mature to reflect the quality/price of the wine ($30 - $60 per bottle)
Use simple, traditional labels as main influence for a slightly more modern design– refer “traditional label” attached
Want some connection to existing label – Maybe use previous French Island Vineyards font and/or logo. – refer “FrenchislandPN” attached
Want French Island in large font with Vineyards written much smaller underneath. Emphasis on French Island not Vineyards
Both front and back labels must convey the same info as existing labels – refer “FrenchislandPN” attached
The attached Winestate story gives a good feel for what we are about and what we want the label to convey
We saved a spot for your product label contest.