CWCco got their new product label by running a design contest:
FRESH new label for coffee bag.
Check out CWCco's Product label contest…
Food & Drink
CommonWealth Coffee Co.
Description of the product
Coffee bag label for a trendy high end coffee shop and small batch coffee roaster
Description of the product target audience
Anyone who loves exceptional coffee.
I would like a beautiful coffee label that matches and emphasizes our style. We are a trendy hipster type coffee shop that is directly involved in the Specialty Coffee Industry. We offer exceptional coffee and have a contagious vibe in the shop that transfers out to anyone who has heard about us or knows us directly. The bag will be white flat bottom with a valve. Take my logo that is uploaded in the files in ai format, use any of the colours, change the colour but be mindful of who we are as a brand to carry this out. I will need a front and back label with text below: Origin: Leave blank Altitude: 1,100 m.a.s.l. Varietal: Castillo Processed: Washed Roast Date: (leave blank) Notes: Chocolate, roasted nuts, caramel, subtle exotic fruits Roast: Light 0 0 0 0 0 0 Dark (like a scale) Net Wt. 12 oz / 340 g Information for us is: CommonWealth Coffee Co. 478 Richmond Street London, Ontario 519.432.1114 Cheer us on - @commonwealthcoffeeco We love good coffee. We roast good coffee. We drink good coffee. We invite you to as well!
What to avoid
Anything cartoon, goofy, silly or plain and boring. These are just some of the labels I have seen that I like. Please use your imagination and bring something totally awesome! Do not copy any design. Just elements from them. Please do not use stock images without letting me know first. Please do not use any country shapes or geographical symbols.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
CWCco collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
consumers of 30-45 age group, corporate/business people
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
21 years old and up!
College educated, 21-39, living in urban and suburban communities. Slightly more men than women