How Redman Foods started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a small local manufacturer of Fruit Juice style products located in South Oakleigh, Melbourne Victoria we have a network of distributors across the country which we supply with existing niche product lines, we are now looking to venture into a more mainstream type of packaging to compliment what we already manufacture.
What inspires you and how do you envision the design for your business?
The product will be 100% Fruit Juice containing
no artificial colours
no added flavours
no added sugar
& High in vitamin C.
It will be packaged into a 250ml PET bottle which has a slight green colouring, with a 38mm round flat cap either in green or yellow, initially in four flavours, Orange, Apple, Apple Blackcurrant and Orange Mango.
The label is a full wrap around on the bottle with the dimension of 185mm long and 55mm high, there is a requirement for two information panels one at each end of the label, both these panels need to be 46mm high and 37mm wide.
Our logo is to be positioned in a prominently, as is the ability to determine what flavour the product is. (Maybe different background colours for the four varying flavours).
The label should try and project an image of higher quality than its competitor equivalent's.
The use of metallic gold or silvers on the label to create an impression of quality could be used if you think it appropriate. However in saying this it will be produced on a CMYK process with one maybe two specials.