Future is a bold and confident brand that seeks to become the vodka that appeals to many consumers who seek to be a symbol for what new America looks like. In our Future, typical lines of race and prejudice are eroding as classes and races converge in large urban areas.
Description of the product target audience
The modern black man. Confident. Upper-class or seeking to be upper-class.
We had the idea to have the majority of the bottle to be a matte black with a cut outs to show the liquid of the vodka, but are open to other designs.
We would like the globe logo with the F incorporated as a background or smaller detail, potentially place the globe logo with the F on the back of the bottle (similar to how the Grey Goose bottle shows a cutout design)
What to avoid
Do not use more than 4 colors. The colors in the globe logo can be changed to be more monochromatic. This label design will be screen printed onto the bottle.
The bottle dimensions are included in files. You can have print anywhere on the bootle other than the neck of the bottle. Save space for a UPC label on the back.