holleysglutenfree got their new product label by running a design contest:
Gluten free startup needs a food label for pancakes!
Check out holleysglutenfree's Product label contest…
Food & Drink
Holley's Gluten Free
Holley's Gluten Free Pancake and Baking Mix
Description of the product
My product is a pancake/baking mix that comes in a 32 oz bottle that consumers can add milk or water to, shake, then pour to into a pan. It is free of many allergens including dairy, eggs, soy, gluten, and peanuts. It is convenient because only one ingredient is required to be added. When 1 1/2 cups of any type of milk or water is added, the mix makes about 8 medium pancakes/waffles. I will have other baking recipes posted on my website holleysgf.com when the mix is sold, so it is a baking mix in addition to pancakes/waffles.
Description of the product target audience
My target audience is the gluten free community, and allergy friendly community. Income level middle class or higher. Target age is about 20-45 (for example mom's cooking for their children with allergies).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
holleysglutenfree collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
60% Women, 40% Men 24 to 54 years of age, United States.
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
College educated, 21-39, living in urban and suburban communities. Slightly more men than women