alegria e got their new product label by running a design contest:
Happiness Craft Beer Labels
Check out alegria e's Product label contest…
Food & Drink
What's your vision?
Dear designers, We need 3 labels for each of our beers. We are a new craft brewery in Valencia (Spain). We have already labels that hold from the bottle neck but increasing our production the logistics to keep doing that is not possible. You can see our current labels at our website www.cervezasalegria.com or at our facebook page. We want the labels to reflect happiness (Alegría), craft, freedom, but at the same time they show a "know how" brewing beer. We want that the three labels (and possible future ones) conform a whole "universe", a unique line of desing. We don't care about the shape, we want very original labels that allow our bottles to stand out from the rest and be easily attached to the bottle with a labelling machine. At the moment the three labels are the same, they only differ in the color that is the same as the color of the crown cap. The three colors are: -White (Alegría del Valle (valley)): it is a light, blond, malty and with a hint of fruity aroma beer. The style is named kölsch since the recipe comes from the city of Cologne in Germany. The original idea was to make it bio with malts and hops from the valley where we lived. -Golden (Alegría Bitter del Sur (bitter from the south)): it is a malty toasted beer with a bit of caramel taste. It is an English style that we made for our English friends in the south of Spain. -Maroon (Alegría del Barrio (neighborhood) ): it is a very hoppy beer with lots of aroma to citrous and tropical fruits, also with a sharp and soft bitter in it. It is an American Pale Ale (APA) that we developed for our friends in the city. The label will need some space for ingredients, batch number, alcohol, volume,.... as in any other beer. The last but not the least, we are currently doing minor changes to our logo, so will keep in touch with the designer to substitute the logo layer in the winner labels. You can write to us for any clarification. Thank you very much in advance!!!
€249 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alegria e collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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