Dereknordstrom got their new product label by running a design contest:
Hawk Tail Ale Can Design
Check out Dereknordstrom's Product label contest…
Food & Drink
Hawk Tail Brewery
Hawk Tail Ale
Description of the product
Summer Ale, Rye Milk Stout, Double IPA, Scottish Ale
Description of the product target audience
Craft beer enthusiasts.
355mL aluminum can beer label. Minimalist light coloured or white design with pen and ink drawings.
What to avoid
Keep it classy.
standard 355mL beer can.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Dereknordstrom collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Tomas does a great job every time. He seems to be able to read my mind every time and comes up with great concepts that require very few iteration to get to the final product. We feel very lucky to have him doing work for us!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Product will be hand delivered by only to residents of one town- Libertyville, IL. This is a midwestern US town that is
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