Yummy Yammy got their new product label by running a design contest:
Help Me Introduce World-Class Sweet Potato Salsas to the Nation
Check out Yummy Yammy's Product label contest…
Food & Drink
We make the world's only sweet potato salsas, and we sell them to Whole Foods, other independent natural/specialty retailers in the US, direct and through distributors, and on Amazon.com. We target natural and specialty food customers, and now want to especially target high-income, highly educated, younger adults aged 18-34: college students and graduates who love great tasting salsa, are beginning to make good incomes, and who are beginning to think about their health and well-being enough, realizing they won't live forever and need to put in a little bit of effort to stay healthy.
What's your vision?
I want an upgraded label for my salsa jars - one design but with color and text variations. Because it's food, there are many regulations we need to follow, so it helps if you know those basic regs, like the Nutritional Facts panel has to be next to the ingredients listing, size has to be 1/16" for all the basic facts, weight has to be on the bottom front, and so many more. We have always had fairly dark colors, and I think it's time to brighten the labels up. I want the Mexican line (Mild, Medium & Hot varieties) to stand apart from each other more than our current labels do, but still look like they belong together. The different heat levels have to be clearer. I don't really like the green of the Tuscan. Whatever color that ends up being, it should go with the Italian nature of that flavor, and should look like it's of the same family as all the other flavors. The Moroccan color is absolutely my favorite. I use that color on everything, and really don't want to part with it if we don't have to. that label may need the least work. This last label iteration we added the "SWEET POTATO SALSA" very clearly and in orange to the focal point of every jar. I'm not sure if it works. I'd like to be able to test both that same language, and something else kind of crazy, too: "UN-SALSA". I have people who suggest that the fact that it's sweet potato salsa isn't helpful, because people don't know what that's going to taste like, and may feel put off by it... and besides which, my salsas are SO different from tomato-y salsas, that "un-salsa" may be the way to go. (Differences: no tomato at all, all flame-roasted sweet potato as the base. No sweeteners of any kind. No fat of any kind. 250 calories in the whole jar but tons of rich mouthfeel, not watery tomato. Robust, vibrant flavor unlike anything you've ever tried. Tons of natural nutrition that tomato salsas can't touch. Sweet potato also helps to stabilize blood sugar over time, and satisfies fully even though no sugar or fat, and very little salt. No preservatives at all, all natural. Instead of just going on top of a finished meal for extra flavor, our salsa can be the MIDDLE of the wrap/burrito, because of being a bit thicker. Sweet potato has so many minerals and phytonutrients and vitamins that it's great for athletic recovery.) I like the typeface on the Mexican/Tuscan/Moroccan, personally, but I'd be up for something better if you came up with something. I want to keep the logo. I'm not attached to any of the language of the copy on the jar. I've written so many press releases, blog posts, etc, but for some reason I feel like I get jammed up on coming up with vibrant copy for the jars. I don't like to scream "healthy" on the jar, because some weird thing happens to people when they learn it's "healthy" for them before they taste it... they never come to like the salsa. So in live demos, I just invite them to taste it first, and when they love it, THEN I tell them the amazing health benefits. So, I wouldn't mind if there is no "health" language on the jar at all. However, it has been suggested to me that "energy" is a word that appeals to people and attracts them... I guess the way we think of an energy bar. Whatever other words you think will work with 18-34 yr old folks, I'm all for it. The national Specialty Food Association says this: 18-24 yo: are the most likely users of chocolate, salty snacks, frozen desserts, and other packaged, ready-to-eat food and beverages 18-44 yo: buy specialty foods for snacking, guests, gifts, and the office. I think that connection to salty snacks (chips, nachos) and office usage (great meal to calm and nourish you before that big meeting, with no sugar crash so you're still clear for your presentation) are a target concept. By the way, all the flavors, yes even Tuscan and Moroccan, make amazing nachos. Mexican (tortilla chips plus cheddar), Tuscan (pita chips plus feta or parmesan cheese), Moroccan (pita chips or rice chips with goat cheese or creme fraiche). All absolutely outstanding. I don't care too much what the colors actually are (except loving the Moroccan purple), but they need to stand out really, really, really well from each other (otherwise stockers shove them all together on the shelf, and the customer can't see half of the flavors), and go really, really, really well together like a great color palette. I want to use as much real estate as possible, and yet have the labeler be able to get the labels on the jars well, so the max size is my current size, and i like the rounded corners, as it looks less harsh, more friendly. 1.750000 x 10.375000 (1-3/4 x 10-3/8) You'll notice the jar is also a wide mouth, to make it easier for the customer to get the chip in and out, and get every single speck of salsa out if they desire. Here are some of the many health/nutrition attributes my food has. Obviously, we don't want to make a laundry list of benefits! But just to give you an idea: * no fat * no sugar * no sweeteners of any kind (low calorie - 250 or less in the whole jar) (pretty darn little salt) * excellent source of Vitamin A OR excellent source of anti-oxidants (vegetarian) * vegan * gluten free (I have had it tested, but I haven't paid for the official gluten free certification) * non GMO (I have affidavits from my suppliers, but again haven't paid the very high price for the nonGMO verified seal, but I can still say, nonGMO on the label, and this is a very good one to put on there. * natural - no preservatives Ideally I'd like to see all the ones with * just not sure how! Whew! That's a lot!
Here are my current labels, fyi. Each one has its appropriate Nutritional Panel, ingredients, and bar code. These must each stay exactly as they are, although adjustments between them are fine. Must have "refrigerate after opening" on label. I am attached to the "Made in the USA with world-class flavor" line, and I prefer it on the front if possible. Also, here are some photos of my current labels on the finished jars. And here are some extra points for everyone (added today, 6/11): * Please take out "flame-roasted" in the ingredients * Please remove my long greeting paragraph and replace with "Artisan salsa made in small batches with big love. Yam on!" - Lisa Johnson, Yambassador * that gives us a little extra room to add something like "No GMOs, no added fat, sugar, gluten, or preservatives) * I think I'll have to add a line to the allergen statement, like, "But our facility may use them." Maybe I'll take out all the other NOs after the first one, to make room? * Is it too cheeky to say, "if there's any left" after "refrigerate after opening"? That's what I say in person, half-jokingly, as I sell it, as I hear often that the jar doesn't make it all the way home in the car. * Also, I'm adding some more logo versions. they have white type, so they can go on any colored backgrounds *** 6/12 addition: In case you want to use it, I'm enclosing an image of a yam. I drew it, so there are no copyright issues to use it on my jars. So far, I've avoided having to put a pic of a sweet potato on my jars! But especially if you are showing a label with "sweet" and "potato" on two separate lines, we may have to go with this to make it work. Thanks.
US$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Yummy Yammy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Exceptional service and great eyes of detail. Quick in communications and always willing to go above and beyond what you need. I had a design that I wasn't too sure where to start at the beginning but Designbe helped me with the vision and ultimately narrowed down to my favorite. Highly recommended!
Along the way, they met lots of talented designers…
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