csimonis got their new product label by running a design contest:
Help us reinvent our brand, starting with a new, beautiful wine label!
Check out csimonis's Product label contest…
Food & Drink
Zilzie Wines is a young and vibrant family owned wine company. We are a warm and friendly brand, all about family and friends and sharing good times and creating memories. Life creates the moments... we create the wine: www.zilziewines.com The family is passionate about creating fabulous quality wines at prices everyone can afford - wine doesn't always have to follow the rules and is not just for special occasions, we want everyone to enjoy 'celebrating the little things in life' Our target audience is slightly skewed towards females aged 25+. We do have a strong base of male consumers so nothing too feminine unless you have a masculine version to pair it with...... Alternatively I'm happy to look at 3 versions of the same concept 1 with a feminine flair, something gender neutral and 1 a little more masculine.
What's your vision?
Our SELECTION 23 range of wines is in need of a facelift. We are looking for a front label design only! Either: a) the Selection 23 brand name to be the single design element/focal point or, b) the Selection 23 brand name to be incorporated into an illustration I don't need 9 designs - 1 or 2 is fine, but there are be 9 wine varieties in total: Sparkling, 4 x white varieties, and 4 x red varieties. (I will be looking to roll out designs for all 9 varieties, but if all of the labels have a similar look with each variety having minor variations, I'd be more than happy to do these myself. However, if a more detailed concept is proposed where major changes or individual illustrations are required by variety - I'll be happy to work with the winning designer through a 1-to-1 Project to complete the remaining designs after the contest is finished.) Must Haves: • Bottle - Please use the bottle blanks supplied. • Screwcap - please do not change or edit the screwcap on the supplied bottles, your design needs to work with this white & gold screwcap • Size - no larger than 120mm tall, no larger than 100mm wide. Shape and size within these constraints is up to you. • After the Selection 23 brand name the next focal point needs to be the variety. Examples as follows: - Sparkling - Sauvignon Blanc - Cabernet Merlot ____________________________________ We want the label to be a bit funky and non traditional, and at the forefront of fashion trends and colours. In a busy bottleshop, where shelves are crowded and the choice can be overwhelming, learnings from consumer psychology tell us that most wine sales are made purely on the strength and appeal of the label. Our consumers are looking for a wine with a design they can relate to or engage with. It is likely to be a reflection of how they feel or want to feel when they are enjoying a glass of wine. Our consumer wants something unique and expensive looking. Think... Quality, fresh, relaxed, affordable luxury, sunshine in bottle, yummy, cheery, colourful, re-assuring
I really want to stand out from my competition be a little edgy but at the same time have a visible clean and fresh label that is easy to read. The current labels are too busy with everything competing for attention at once. I want the Selection 23 brand name to be the focal point of the label. See our existing labels for colours that are often used to differentiate each grape variety - please note I'm happy to stray from these and shade/tone is completely up to you. Please see our pinterest board for inspiration. https://www.pinterest.com/lomok/selection-23/ I've included a range shot of the current packaging - you don't have to use anything from the existing labels other than the brand name - Selection 23. Things To Avoid: Maps of Australia and Australian animals are not popular on wine brands in Australia and will not be considered.
A$1,499 Platinum package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
csimonis collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
20 oz pillow pack bag. Label is 4 inches by 6 inches. Inspirations (Like these Backgrounds): • https://www.bing.com/i
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