e6K got their new product label by running a design contest:
We need an iconic wine label that exudes elegance and luxury
Check out e6K's Product label contest…
Food & Drink
To be formed
no website yet
Description of the product
A beautiful wine with a beautiful design that tells a story.
Description of the product target audience
Lifestyles consumers, wine lovers.
To create a wine label (front and back) for a wine brand called Harmony. There will be three different varietals. 1.) Cabernet Sauvignon, 2.) Blend 3.) Marselan. The Harmony design has to be consistent across all three varietals but a slight difference to denote the difference of each varietal. We like the design to be elegant, luxurious, modern, and clean. China market will be important for us and would like to incorporate three Chinese Characters (夏漠宁). 夏 (xia) summer. 漠 (mo) desert. 宁 (ning) tranquility, peaceful. Phonetically the three put together sounds like Harmony. c. Characters cannot overpower Harmony (English text). Chinese characters Meant to only accent or embedded in the design. It's there but not noticeably. The first vintages will be 2018. Wanted to add one additional challenge is to see whether possible to incorporate two elements 1) the Gobi Desert and 2) the lush green of the winery into the design. The interweaving of different accords from the natural environment of intense heat, cold, and wind into a single narrative for the grapes to blossom into a beautiful single narrative; Harmony Wines. Color and font: anything that speaks elegance, simplicity, modern, clean, and luxury The back label will be a simple story about the wine, the origins, but we're still in draft mode. We expect to have no more than 400 characters with spaces and just need to save that room when we complete our storyline.
What to avoid
All work needs to be original work. Ideally no stock images.
Using Bordeaux wine bottles so the maximum height for the front label will be 6.5 Inches. The typical standard wine label is 3.5 x 4 in but you have the liberty to play within the dimensions of Bordeaux wine bottle size.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
e6K collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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