peritaylor22 got their new product label by running a design contest:
Innovative Probiotic Label Needed to WOW customers
Check out peritaylor22's Product label contest…
Medical & Pharmaceutical
Pure · Life Probiotic
Description of the product
We sell high-quality nutritional supplements mainly online. We have our lead product which is a beadlet (spherical) probiotic that has 16 different strains of the highest quality probiotics. Beadlet shape differentiates it from capsule probiotics because 15x more live bacteria gets into the digestive tract, it is extended release so it gets in the small and large intestine, and the formula mirrors the digestive tract for optimal digestive support. We also sell krill oil, digestive enzymes, turmeric, and blood sugar support. All well researched, and all high quality to work together so users can kickstart their health.
Description of the product target audience
Female, 45-65, stay at home mom/wife, 6 figures household income - That is who will typically purchase our product but they also purchase for their husbands which is why we do not want an overly feminine product just geared toward women. We want something husbands and children will take as well. In addition to online sales, we will also have separate newspaper ads for a slightly older demographic. We want something that will fit both 45-65 year olds and 65+ so nothing that is too millennial but looks stable and informed.
I want a label that really catches the eye in the clutter of the pharmaceutical world. It needs to be informative, and be able to highlight the incredible benefits of our product, but not be so text heavy there is a novel on our bottle and people cannot easily pick out the benefits of our product. Our brand's mission statement is, "to kickstart individuals to effectively and conveniently impact their health, energy, and lifestyle through quality supplements and applicable information to pursue their purpose and passions." Our tagline is Kickstart your health.” Our logo and colors are full of energy and high quality, but also not too serious and corporate looking. It's holistic with the leaf and uses nature and green for themes instead of synthetic or sterile. I would like a diagram of a beadlet on the back of the label as this is a unique selling proposition because beadlets allow for optimal absorption. I have attached a picture of something similar. I want something that is is a mixture of text and pictures but not too cluttered. Naturwise probiotics does a very good job in mixing text with pictures. Our colors are blue with a little bit of green and white and black can be used. On the front I would like our name and logo but I would like Pure · Life and then Probiotics underneath it more prominent. Sustained release, 15x more powerful than capsules, 6 billion CFU, 16 strains, specially formulated to mirror the digestive tract are all things I would like to convey, but I would like to be able to update the wording. I would like a seal like RAW probiotics has that says potent promise arrive alive. I have attached examples of all of these. Also somewhere on the label it should have non-gmo, gluten free, and soy free picture (similar to RAW foods). I am so excited to see what everyone will come up with. We have spent a long time researching the best products and are custom formulating them so that people really see a difference in their nutrition in such an easy, simplistic but effective way. I want our customers to be so Wowed by our product and it starts with the label!
What to avoid
Stick with our main colors of blue, green, white and black. The lid of the bottle can match with any colors on the bottle. The label files I provided are correct except the word Nutrition underneath the label is centered, not to the right. I will update it when I get the correct files. I have attached a label template as well if there needs to be direction. Below is the information that needs to be put for the company address, number, and I have attached a picture of the strains for the ingredient portion. company address: Activo Nutrition LLC 8 The Green Suite #5785 Dover, DE 19901 # 949 441 2271
2"tall x 4.375" long Minimum line weight: Positive .010" Reverse .015" Minimum type size: Positive 5pt Reverse 6pt When designing line art, indicate PMS colors, do not use CMYK or RGB color mixtures. All rasterized process art should be high resolution, conventional CMYK format (300 DPI or higher at 100% size) maximum of 7 colors with varnish, 8 colors without varnish File formats: Adobe Illustrator, Adobe Photoshop, Adobe PDF
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
peritaylor22 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Main customers are women 16-45
21 to 40 year old male and females.
Our client can be male or female. They are very discerning and has great taste in everything from fashion, interior desi
We cordially invite you to design a premium, upscale and luxurious label for our Premium Norwegian Cod Liver Oil
Ideally, our premium cod liver oil should appeal to everyone. However, it is noteworthy to mention that our product is