We are Kapheino Coffee. We love coffee and we love our planet. We are on a mission to help as many people as possible make the transition away from coffee pods and capsules (billions of which are ending up in landfill every year and devastating our environment) to grinding and brewing their own coffee at home without sacrificing the convenience of pods or capsules. We sell quality stainless steel equipment for grinding and brewing coffee at home, as well as roasted specialty coffee beans. We offer 6 different coffee varieties - three single origin coffees, and three blends (including one decaf).
Description of the product target audience
We're not sure we want to be limited here as our target audience may change over time as we develop/refine our message and the range of products we sell. However, our initial research has highlighted to us that males in the 35 - 55 age bracket are typically interested in our products and our message. The marketing of our core products (for grinding and brewing) will be very targeted and buyers of our coffee beans will typically be existing customers.
We need a sticker label designed which will be stuck on the front of bags of roasted coffee beans. PLEASE NOTE, it is a label only we require designed, NOT a design for the whole bag. The bags will be black. The labels will be 3 inches wide by 4 inches high.
We will be roasting 6 different coffee blends. We don't yet have the names for our different blends (we are working on that at the moment). We require a template to be designed that can be used across the 6 blends i.e., the name of the particular blend and the character description can just be added in once we've decided on them.
Info to be included on each label:
* Brand name - Kapheino Coffee
* Brand logo - file attached
* Coffee origin or blend name - this will change but use "Costa Rica" as an example.
* Character of the coffee - this will change but use "milk chocolate, blueberries, warm pretzel" as an example.
* Net weight 12oz
* Roasted on date - Example: "Roasted on 20 Sept, 2017"
* Our website URL: http://www.kapheino.com
* Where the coffee was roasted: "Roasted in Westchester County, NY"
We attach some examples of designs we like the look of. We are looking for simplicity and something that reflects the premium quality of the coffee beans. Our logo/brand name does not have to be a prominent feature of the overall design.
What to avoid
If you include our logo in the design, don't repeat the brand name in a different place on the label - our brand only needs to be on the label once.
The sticker needs to be 3 inches wide and 4 inches high.
This is our logo in PSD format. There is one set of layers for a dark background and another set for a light background.
Notice on this label that the Roasted on date is stamped on - it was not printed with the label. Please use the same principle in your designs.