hawes.amanda got their new product label by running a design contest:
KIDS NUTRITIONAL SHAKE – NEEDS MODERN MAKE OVER!
Check out hawes.amanda's Product label contest…
Food & Drink
Other color requirements
#3ead45 (green) #2e84a9 (blue) #df9840 (orange) #cf187b (fuscia-pink) #7f267a (purple) See colors on file.
GRASS KIDS FAMILY
Description of the product
GRASS KIDS is a kids’ nutritional shake product designed to supplement the nutritional intake for children. It’s prefect for a breakfast, snack, or even dessert. Kids LOVE IT! Moms LOVE that their kids love it!
Description of the product target audience
Obviously KIDS are the audience, however, the MOMS are typically the decision makers in purchasing. We need our label to appeal to BOTH MOMS and KIDS. The age demographics break out like this: MOMS: 25-45 year old >>> Equally split between 25-35 and 35-45 KIDS: 2-12 >>>We don’t have exact data on the ages of the kids, but most reviews indicate 2-8 as our sweet spot. However, we need it to appeal to 12 year old kids as well.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
hawes.amanda collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Athletes (male/female) ages 16 and over, Bodybuilders, health enthusiasts, people pursuing a healthy diet or trying to l
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.