We have 5 varieties of mushrooms which we use to produce our 7 different packaged products. What we are looking for is a graphic design for the packages.
The idea is that all labels for packaged products should have the same basic design template, while using the background colour, the font or something else to differentiate and distinguish one product from the next.
You can find a good example of what other companies are doing here: http://www.phillipsmushroomfarms.co…sourc.html
or you can browse around here:
We are in the food business so we would like the design to convey that the product is clean, fresh and delicious.
Our packaged products are:
“Button Mushrooms”: The button mushroom/champignon is packed in blue plastic punnets, weighing 500gr. The mushrooms are produced in Cyprus.
“Sliced Button Mushrooms”: This is our button mushroom sliced and packed in white polystyrene trays, also weighing 500gr. Easier to handle in the kitchen, perfect for pastas, risottos and any other recipe that requires slicing the mushrooms.
“Oyster Mushrooms”: Packed in black polystyrene tray and weighing 350gr, the grey oyster mushrooms are also produced in Cyprus.
“Portobello mushrooms”: These are brown button mushrooms, left to fully mature and become flat open. They are packed in black polystyrene tray, weighing 400gr. These are our only product that is not produced in Cyprus on a year-round basis, but is also imported from abroad during some seasons. Our current label for these says “Product of E.U.”.
“Shiitake Mushrooms”: Excellent in asian dishes, these exotic mushrooms are packed in a black plastic punnet with a net weight of 250gr.
“King Oyster Mushrooms”: A very meaty, fleshy mushroom, we consider this the most delicious of all – a jewel mushroom, hence its name. These mushrooms are packed in a black plastic punnet with a net weight of 250 gr.
“Gourmet Mushrooms”: This is a pack containing a combination of mushrooms, destined for the plates of gourmet, food lovers. Packed in a black polystyrene tray, weighing 500gr, this is a combination of white button mushrooms, Oyster, Shiitake and King Oyster mushrooms. The pictures that are called “Mix”.
The dimensions of the punnets are 180mm long x 140mm wide x 70mm high and the trays we use are 265mm long x 185mm wide x 25mm high. Thus, the labels should be sized accordingly.
I would suggest to avoid using white as the background colour, at least for the white mushrooms (whole or sliced), unless you think of something super-inspired. The colour of the labels should blend well and emphasize the bright colour of the mushrooms.
You can design the labels in English but we will have to translate them into Greek before printing. We will have a chat with the winning designer about how to implement this best.