Transylvania Brew got their new product label by running a design contest:
Label for brand new Harvester cider
Check out Transylvania Brew's Product label contest…
Food & Drink
"Harvester" is a micro cider brewery that aims to produce quality cider and tries to make an impression as it enters on market dominated by beer and flavoured beer. The target audience is a wide range of people as cider is a new product in our country but mostly well traveled people who already know this type of beverage, women and young consumers (18-35) who prefer an alcoholic beverage fresher and less bitter then beer. Harvester will be sold in pubs, restaurants, clubs
What's your vision?
The name refers to the person who picks the fruit by hand in order to make the cider, it is a sign of quality and dedication. This person picking (or pressing?) apples should be the main element of the brand. Apples or appletrees could be also elements in the logo and/or the label. We would like to have this message displayed as well: "fructe & pasiune" and the alcoholic content: "5% vol. alc.". It is very important that the label shape goes very well with the shape of our bottle (see attachement) that addes an extra touch of class and quality to the product so we are trying to make something elegant and cool (or at least appealing to our target consumers) in the same time. Harvester cider will come in different flavours: apple, pear, strawberry etc so we need that the label will be easy costumised by changing a color and/or a small element. We would like to have a back label as well where we will put legal informations, ingredients, barcode, expiry date, etc. But we don't have all this information yet so just to have shape and colors for now would be great.
The label/logo of Harvester cider needs to be elegant and appealing in the same time, classy but original so you need to be very creativs.
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Transylvania Brew collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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