smitdog got their new product label by running a design contest:
label for Brazilian RUM
Check out smitdog's Product label contest…
Food & Drink
Other color requirements
Description of the product
Roque Rum is made only with finest Brazilian ingredients (Sugar Cane & Spices). Named after Brazil’s most infamous pirate, Roque Brasileiro. Aiming to become the rum of choice in Brazilian bars and nightclubs and expanding globally. Aiming to create a lifestyle brand where it´s ok to explore new horizons and conquer your own destiny.
Description of the product target audience
Roque will be aimed at 25 - 55 year old men and women bar and nightclub patrons who appreciate a good rum, neat, on the rocks or mixed in a cocktail.
We're a group of 11 rugby playing rum runners, all of whom have very different opinions about the label and invite the designers to be as creative as possible. Feel free to think outside the box and let your imagination run wild steampunk, old world pattern and designs, references to Brazil and Rio de Janeiro, Brazilian mermaids (iara), space pirates, or just simple and subtle text and patterns. As long as the design is original, stands out, and something that people will notice on a shelf. Please put the label against a clear bottle as this will be for our white rum. TEXT : ROQUE (note: should be very big and prominent) Rum Rum Brasileiro Rio de Janeiro - Brasil 1000 ml 40% Vol
What to avoid
Avoid cartoons and anything, stock standard, cliché or cheesey. Please do not use stock imagery
10 x 14 cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
smitdog collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas