spidervann got their new product label by running a design contest:
Label Design for New Iced Tea Brand
Check out spidervann's Product label contest…
Food & Drink
Description of the product
Tealí (includes accent over the i) is a brand of flavored iced tea and lemonades using real fruit juice from local fruit growers. The first flavor being released is a cherry sweet tea created from a home brew by myself. We are located in Leelanau County which is a region near Traverse City (Northern Lower Michigan) where agriculture is abundant, accounting for 70% of the world's tart cherry crop.
Description of the product target audience
Your average consumer is 50/50 male and female looking for a thirst quenching iced tea beverage.
I would like an initial product label template (for cherry sweet tea) that can be carried over to other flavors. I like imagery of fruit so the consumer can quickly identity what flavor they are getting. Information to include on label: -Brand Name in Font of Your Choosing "Tealí" -16 fl oz (473 mL) -Use generic UPC label on back for now -Section for fun backstory text, copy can be replaced later with real story -drinkteali.com -generic phone number for now -generic nutrition label for now
What to avoid
The brand should be positioned so it is in-between a local/regional brand and mass market...somewhere in the middle. I would like the fonts and style to represent fun. I also want the backdrop story to include our local region...I can provide help here, but it may just be a short story or illustrative imagery like farms, rolling hills, dunes, fresh water, lakes and bays, green trees and blue skies. It is a beautiful area...the label does not have to include these things, but if it makes sense to include somewhere I am up for it.
Standard glass iced tea label.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
spidervann collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
The wine will be imported from Castilla y Leon (NW Spain) and will be sold to independent restaurants and boutique retai
tea lovers, fitness, everyday mom, and fathers.
Gluten Free Households (25 - 50 age group) Men & Woman
GEO: USA/CA Age: 35+ 70% Women & 30% Men People who are health-conscious and believe in a healthy lifestyle.
Our target audience is the aspiring high-end wine consumer that looks for a crafted, small-batch, and value wine. It can