We are seeking a new design for an established Italian wine brand on the Swedish market.
Items needed: label and screwcap design
Name of product: Selvarossa
Origin: Italy, southern region of Puglia. District of Salento.
Producer: Cantine Due Palme
Price: approx 8,5 USD
Bottle: Green glass bottle 750 ml, screwcap
High resolution picture: http://www.enjoywine.se/wp-content/…222801.jpg
The product is an Italian wine that is well established on the swedish market and is top seller in it´s price segment. It´s placed in the lower price category at approx. 8,5 USD. The wine origins from southern Italy, the region Puglia, and consists of the grapes Negroamaro 90 % and Malvasia Nera 10 % and is fruity and and sun ripe in flavour.
The Swedish market: The Swedish alcohol market is a monopoly market and alcohol is only sold through the governtment controlled Systembolaget. No in store promotion or activities are allowed and therefore the wine label must speak for itself on the shelf.
Trends: Italian wine is currently the most selling wines on the Swedish market and the strongest trend is sweeter wines from the veneto region (amarone, passimento, appassimento) but also wines from the grape Zinfandel. A lot of label designs for Italian wines copies the traditional look from veneto. (tips - do a quick google search on AMARONE to see the traditional labels) The Swedish consumer associates the veneto labels with good quality wines.
What we look for: we need a new label and screwcap design for the wine.
What needs to stay: The name Selvarossa needs to be easy to see on the label since it is a well established name and we would like to keep the existing customers but of course also appeal to new. The Due Palme logo needs to be integrated in the design.
What is possible?: Your design does not have to follow the original label when it comes to colors, fonts or size. Since the Italian wines are the most popular amongst swedish consumers we feel that it is important that the wine label should communicate the "feel" of the Italian origin clearly.