shawndalt got their new product label by running a design contest:
Label for new Vermouth Needed
Check out shawndalt's Product label contest…
Food & Drink
Nomad Cider & Marrow Vermouth (Product is a collaboration)
Description of the product
The product is a cider based vermouth. It is a collaboration between a Cider producer in Summerland B.C. and my company, Marrow Vermouth. Vermouth is usually aromatized wine with local botanical and or medicinal plants, this product is the same thing, but just using cider instead of wine.
Description of the product target audience
People into classic cocktails, natural wine, and craft beer.
I need the front label designed for this product. The bottle used will be the same one currently used by Nomad Cider which is shown in the attachments. It is 500ml. The only text that needs to be included will be "Cider Vermouth", and "A Nomad Cider and Marrow Vermouth Collaboration". I have attached images of Nomad Cider's labels and logo. The design created through this project will be incorporated at a later date by another designer who will supply the barcodes as well as the technical and legal text required for the label. All I'm looking for right now is a great image that incorporates the name of the product the names of the two companies. What I really need is a creative base for the look of this bottle, and I really hope to find it this way. There are Nomad Cider labels attached and I have attached two preliminary ideas for a label for a solo Marrow Vermouth product that has been set aside to produce this one. The Marrow Vermouth attachments are basically just low-quality bookmarked concepts, but I think they show the direction I'm taking, and can help inform the final design. Also attached to showcase the branding of Marrow Vermouth is a logo I am using for Instagram. Important!!! The logos of the companies are not required for the label. It's enough that it merely includes the names of the companies in the design. I have only attached the preliminary ideas for my brand as they stand now so that you can incorporate the feel and look of my brand along with the look and feel of Nomad Cider's. The label for this project should incorporate the Nomad character seen on the logo of Nomad Cider in some way. One idea is that the image will portray this "traveller" finding himself in a dreamlike landscape of gnarly branches and illustrations of the ingredients I've included. If someone is able to create an image that is like the Nomad label, but instead of the mountain wilderness landscape it has the Nomad character walking toward a more Alice in Wonderland like scene then that would hit this idea on the nose. I am open to all ideas though. Mainly, I just need something that looks great and represents both companies well. I think we both use styles that won't be too hard to combine and make something cohesive out of. I've also included a number of images of classic vermouth labels. If someone does something like that, which incorporates the look of Nomad and Marrow then I'd be happy with that as well. As I've mentioned, I've also included a bunch of images of the botanical plants I use to make the product. I didn't expect too many people to know what Mugwort looked like. Not shown are pictures of apples or honey, but I figured people know what those things look like or how they could be represented. The final two pictures are wine labels that I like, so you can get a sense of the font and image styles I like. Every little bit helps I guess....
What to avoid
Avoid using real or photographic images. The look and feel should be hand drawn or painted.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
shawndalt collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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