The packaging will be a kraft pouch bag like this:
Ideally we want a label which shows a photo of the product once finished (that is, chocolate muffins or cookies etc.). We don't mind if there's one muffin/cookie or a few or even a plate. That's up to you!
This is because we want people to know what they’ll get after baking it and also because it’ll be more eye catching. However, it needs to be clear that it is a mix so they easily bake their muffins/cookies/... at home! We do not want someone opening the bag at home and being dissapointed cause the actual cookies aren’t in there already made!
So there’s a challenge for you ;)
We love pastel colors but at the same time the product needs to look high end and healthy.
It is important to note that it'll be in shelves of organic juices shops, health shops, small cafes and delis, etc. It has to catch the attention of our target market, they need to be drawn to it to pick it up and see what it is. Each store owner has a lot of products and they won't be promoting our product actively, so we need a remarkable packing that catches the attention of the consumer and does the sale!
The end products are really delicious, so once they buy a mix there's no doubt they'll buy again, but that first time will depend mainly on the packaging!
Our website is still under construction, but so you can get an idea on houw it will look like, have a look at the site we linked since we are using that theme.
NB: we wanna make clear we need a label, we will not be printing on the actual bags just yet.
NB II: We will provide images of the end product, but please use stock images for your designs and we will later take that "type" of photograph. That is, if the winning design is using an image or various images where the products have no background, we will provide those, or if it's a tray of muffins or a cake stand with a few units, we will provide something similar to that.
NB III: We do not want something that looks TOO healthy/bio/green. Just healthy/handmade.
This is because we want everyone to buy it (after all, why eat an unhealthy starbucks muffin with 500 kcal when you can eat one just as nice if not more, which only contains 150 and it's actually good for you?!), not just the people that are into eating super healthy and buy moringa and spirulina ;)
So it needs to appeal to every woman, not only the super healthy ones.
This, yes: http://bit.ly/2GvnY0j
This, no: http://bit.ly/2uHVtLi
On the back, we will need a list of the ingredients and directions/how to use in three parragraphs each since these willl appear in three different languages.
Note: this is because we will be selling the product in shops the UK, Spain and France. However, the rest of the text that isn't the ingredients and directions will be written only in English.
We'll also need a table with the nutritional information as well as the net weight, the best before date, our manufacturer address and where it's produced (EU).
Thanks so much!