luyafoods got their new product label by running a design contest:
Luya's Honey Ginger Sauce needs a beautiful and simple label
Check out luyafoods's Product label contest…
Food & Drink
Luya Foods, LLC
Luya Honey Ginger Sauce
Description of the product
This is a honey ginger sauce. I want the customer to feel the beautiful simplicity of the product, imagine the possibilities of its use, and feel they are buying more than just a sauce.
Description of the product target audience
I want my product to connect with the health conscious, foodies, and amateur chefs. Upper middle class woman from 25yr to 50yr. This product is profitable in a high-end and healthy food environment. Health food stores, farmers markets (both physical online), and kitchen stores.
Please see the file LuyaProductDetails.doc for full information.
Label Dimension: 6.75 inches width x 2.75 inches height. Tamper Evident Seal: Total length is 3 inches, width is 0.5 inches, hexagon diameter (length between two opposite corners) is 1 inch.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
luyafoods collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
~60% high spending, demanding, appreciate quality, have espresso machine/brewing equipment at home, not necessarily need
Women 20-40 usually buy, the taste will be for everyone.
Modern vikings fans Male 25 - 50yo (usually with beard) Income: $50,000 - $100,000 USA
25-50 male/female truck drivers that play video games and care about their health.
Urban/Sun-urban Disposable income Male, 28-45 years old Active lifestyle & Somewhat health-conscious Busy life/schedule