jackandcosyrup got their new product label by running a design contest:
Modern Apothecary Elderberry Syrup Bottle Needs Design Refresh
Check out jackandcosyrup's Product label contest…
Food & Drink
Jack & Co. Elderberry Syrup
Description of the product
Elderberry syrup is a blend of elderberries, cinnamon, cloves, ginger and raw, local honey. A powerful immune booster that is clinically proven to reduce the duration and severity of colds, flus and allergies amongst other benefits, elderberry syrup is becoming more popular in recent years.
Description of the product target audience
Majority of customers are female, a lot are moms, but really the product is for anyone that suffers from allergies or gets sick (so everyone). We are located and do most business in the Midwest (Illinois/Wisconsin, mainly).
We are in a bit of a unique situation as our first contest for our label we found out was directly copied by the designer from someone else's product. We have since used this branding across the board on everything, so we are looking for something pretty similar, but different. Love the modern, yet old apothecary. Copy: Front of label: Jack & Co. (do love this font, but open to seeing something else) Elderberry Syrup (open to this changing) Immune Support 8 fl oz (240 ml) Made with elderberries, raw & local honey, cinnamon, ginger & cloves (Rest of content on left/right - however best you see fit) Ingredients Filtered Water, Organic Elderberries, Raw Honey, Organic Ceylon Cinnamon, Organic Ginger, Organic Cloves, Organic Lemon Juice Serving Size Children* (1-5): 1 TSPChildren (6-11): 2 TSP Children (12+)-Adults: 1 TB 1-2 serving sizes daily Increase to every 2 hours as needed *This is a raw honey product and is not recommended for children under 1 year Our slow simmered, highly concentrated elderberry is combined with immune supporting spices and all the goodness that comes from raw, local honey. It’s just what the body needs for the winter months, as well as for year-round health. You'll never find refined sugar, preservatives or thickening agents in our syrup. Organic, local, fair trade, small batch with no compromise. We want what you want — the very best for you and your family. -The Schoeny Family Produced by the Schoeny Family 421 Main St., Pecatonica, IL jackandcosyrup.com Instagram logo and jackandcoelderberry, Facebook logo and jackandcosyrup Organic Ingredients • Handcrafted in Small Batches • No Artificial Anything • No Preservatives • Non-GMO • Gluten Free Keep Refrigerated Shake Well Please Recycle Our target audience is the hippy/crunchy or hippy/crunchy wannabe crowd and the majority female. We use organic, fair trade ingredients only. Sales are online, porch pickups and in natural stores, chiropractic offices, pharmacies. Elderberry syrup is the 2020 kombucha. We'd love something that stands out as a professional brand. It's important to us that the design be polished and professional vs looking homemade. Our competition is against make at home, homemade labels and we want to stand out from that. Handcrafted product, but not cutesy homemade. Elderberry is becoming more trendy and cool and we'd like our bottle to be as well. Our current branding has been appealing to our customers and we have a ton of social media posts, mainly Instagram and Facebook of the bottle and comments on how cool it is.
Smallest bottle is 3x7, so let's use the one with the least space to design from. Type of bottle is boston round clear glass in 8 oz
Every design category has flexible pricing for all budgets. Product label starts at £239.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jackandcosyrup collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Women 20-40 usually buy, the taste will be for everyone.
Lifestyles consumers, wine lovers.
Millennials primarily but anyone who wants a great cocktail in an easy to-go form. These drinks have won numerous awards
Modern vikings fans Male 25 - 50yo (usually with beard) Income: $50,000 - $100,000 USA
25-50 male/female truck drivers that play video games and care about their health.
Urban/Sun-urban Disposable income Male, 28-45 years old Active lifestyle & Somewhat health-conscious Busy life/schedule