jennifer ff got their new product label by running a design contest:
Modern juice company needs inspiring label for new line of Cocktail Mixers!
Check out jennifer ff's Product label contest…
Food & Drink
We are a cold-pressed juicery in a resort area providing organic juices, smoothies, and superfood items. We have a high-end clientele in the age range of 25-50, primarily women.
What's your vision?
We are looking for a label for our new line of "cold-pressed cocktail mixers". We are wanting to have a very clean, modern design to match our existing marketing, but also want this to be a separate product than our juices so we need it to stand out a little more. We prefer a primarily "black & white" design with most things as well as hints/pops of color, especially our logo green. We are open to having pops of color to differentiate the 4 different flavors - but need it to stay neutral and clean - not busy! "be Mixed" is the name of our new line... with 4 different flavors at outlined below. Bottle Dimensions - 9.8” tall by 3.125 diameter" Label Size - 5” Wide x 6.0” Tall (will wrap around round bottle) Labels needs to have: - be Mixed - cold-pressed cocktail mixers - horizontal logo (formula fresh) OR just the circle ff logo with “formula fresh” on side somewhere - formula number and ingredients - less than 80 calories per serving - black and white focus, clean modern design - open to accents of color for each formula - clear or white label (would like to see both) - nutrition label (see attached - omit the ingredients underneath) - 32floz | keep chilled - formulafreshjuice.com - 100% cold-pressed juice formulated and bottled in Santa Rosa Beach, FL. I would like this somewhere on label, most likely running horizontal on side so it is not on main front viewing area: "We believe that healthy doesn’t have to be boring. Our “be mixed" line gives you the nutritional benefits of whole natural fresh ingredients with the taste and flair that is sure to impress at any cocktail party. For most of us, a balanced lifestyle includes cocktails - we are here to make it easier for you to enjoy life’s happy moments." to enjoy: mix 8oz juice mixer with your favorite liquor, wine, or champagne, add ice and drink up! this formula recommended with: tequila "be Mixed" formula #2: Pineapple, orange, Ginger, Lime "be Mixed” formula #1: watermelon, strawberry, lemon, basil "be Mixed” formula #3: watermelon, jalapeño, agave, lime, sea salt, ginger "be Mixed” formula #4: cucumber, honeydew, lime, mint
We will need final files in pdf and editable ai files. FONTS NEED TO BE CONSISTENT WITH OUR BRANDING! We are open to using some script or complimentary font as an accent only, but the majority of design needs to be in our family of fonts. Current fonts that we use are in the DIN family: DIN alternate bold DIN condensed bold DIN regular ARVO I have included mockup of our new juice bottles - just for example and reference (we want mixer label to stand out, but still have some similarities)
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jennifer ff collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
From young to old. Everyone can drink our product.
Someone who feels lonely, isolated, insecure, unfulfilled. Everything looks good on paper, but that doesn't necessarily
This is going to be part of a premier line of spirits aimed and craft spirit drinkers who are focused on quality and uni
The wine will be imported from Castilla y Leon (NW Spain) and will be sold to independent restaurants and boutique retai
Gluten Free Households (ages 25 to 60) Men and Women.
Etiquetas que transmitan las emociones de beber un buen café / labels that convey emotions of drinking good coffee
Nuestro mercado son 57% hombres de entre 24 y 45 años y 43% mujeres de entre 30 y 45 años. Con un nivel de ingreso B- /
Check out other food & drink design inspiration
We love talking design:
yesterday | 18 min read