lcassan got their new product label by running a design contest:
ORGANIC JAM : design a brand for USA and Europe markets
Check out lcassan's Product label contest…
Food & Drink
We are a family factory and we produce jams since 1952. We are the most ancient jam Producer and we produce since the beginning for retail and big brands of fine groceries, teas or famous chiefs and pstary cooks. We have values like quality, reliability, attention to others and especialy all the members of the families that work with us in the factory, protection of nature. That's why we buy the best fruits from all Europe, and why we cook in copper cauldron like our grandmothers. But for the security of our consumers we have successful production Tools and a quality team. We need to be perfect because our suppliers give us their name.
What's your vision?
We want to relook our organic brand in high looking but modern way. We need to be more in the market with a label that promise all the recipe gives. We want a traditionnal background like recycled paper, clear beige or off white We need to draw our factory logo which is a tree. We define 3 colors for the writing and the fruits : dark red, green and chestnut. We need to have the drawings of the fruits on the facing because we export our products all over the world. We appreciate a quality stamp with a quality claim like "only selected fruits and cane sugar" for example.
You will see all our influences on the documents below. You are free to propose a form of label with hole or specials cuts - like the ones showed in the document
€419 Silver package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
lcassan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
College educated, 21-39, living in urban and suburban communities. Slightly more men than women