BlueSensation got their new product label by running a design contest:
Premium “Blue Iceberg Water” Bottle
Check out BlueSensation's Product label contest…
Food & Drink
Blue Sensation SARL
Blue Iceberg Water
Description of the product
15’000 to 20’000 years ago, the Earth’s snow was pure, untouched and immaculate. In the Canadian Arctic, the snow froze and compacted into massive glacial ramparts, protected from mankind’s development and all other impurities from the outside world. Thousands of years later, the ice naturally detached from the ancient western Greenlandic glaciers and drift, in form of icebergs, down south for 5-7 years, before reaching the Canadian cost, where they are harvested in Newfoundland and Labrador. Iceberg Water, due to its low content in mineral and perfect preservation over thousands of years, is considered to be the purest water on earth. Iceberg Water has a smooth and neutral taste – Blue Iceberg Water tastes like water should taste.
Description of the product target audience
Blue Sensation SARL is a premium bottled water company that bottles Iceberg Water from the North Atlantic (Canada). Primary target: urban, well-connected 25 to 55 year-old (male and female). Middle / upper-class urbanites, with a taste for discovery and adventure. They love nature and are environnement oriented. They are looking for new products and experience to improve their quality of life. They wish to experience something new and exclusive. Healthy and health oriented, they like a taste of luxury, are highly demanding and well informed, they expect brands to be good and good looking. The typical customers of Blue Iceberg Water are environment aware, dynamic and sophisticated. They are active persons, respect, protect and enjoy nature.
There must be NO LABEL. The whole design must be PRINTED ON THE GLASS BOTTLE. (There is however the possibility to add a coating on the bottle in order to make it less transparent (for example matt white) – a coating is however not necessarily required). We would prefer blue (as this color is in our company and product name) in combination with possibly neutral colors (black/white). Brand/design qualities: - Premium Product - Clean design, modern, not loud but still attractive Key elements we would like to communicate with the design: Pure / Natural / Untouched / Ancient / Arctic / Rare / Exclusive Front: - "Blue Iceberg Water" (the product name). Must be prominently placed - these words must be seen very easily, they are very important information about the product. “Blue” can be written in a different color or smaller or different than “Iceberg Water”) - "Pure Iceberg Water from Canada" (optional) - We imagined some kind of image/Symbol/Design (like an iceberg). We are however open to other creative and surprising ideas and advices from the designers to create an attractive and refreshing premium product - Volume of package: "700mL" Back: - "Pure Iceberg Water" - "Source: North Atlantic Icebergs" - Text (English & French): "Ancient. Pure. Unique. Blue Iceberg Water’s journey began more than 15’000 years ago in total isolation from mankind. After being untouched for millennia, massive pieces of ice naturally broke from ancient Greenlandic glaciers into the ocean. In form of icebergs, they reach the northern Canadian coast where they can be harvested. An incredible odyssey for the purest water of earth..." "Ancienne. Pure. Unique. Cette eau débuta son incroyable voyage il y a plus de 15’000 ans, parfaitement isolée de l’humanité. Intacte durant des millénaires, de massifs morceaux de glace se sont détachés naturellement d’anciens glaciers groenlandais. Sous forme d’icebergs, ils atteignent les côtes nord canadiennes où ils peuvent être récoltés. Une odyssée extraordinaire pour l’eau la plus pure au monde…" - Composition: "P.P.M 1L Serving / Servant" "Na 1.02 Ca 0.44 Mg 0.12 pH 7.86 Dissolved Solids / Matières dissoutes < 5 Fluoride Ions / Ions de fluorure 0.04" - Product Origin: "Harvested in Canada" / "Bottled in the EU" - Address: "Blue Sensation SARL 49 Rue de Ponthieu, 75008 Paris" - The universal recycling symbol - EAN Code: (please find our ean code enclosed). - Website: "www.blue-iceberg-water.com" - "5 % of profits to charities"
What to avoid
There must be no label (the whole design must be printed on the bottle) - Avoid too many font choices and too many different colors.
The bottle capacity is 70 cl (700 ml). We've attached the technical drawing – GLASS BOTTLE. There are no restrictions on the dimensions of the design. Screw-cap PP31,5 (silver-aluminium)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
BlueSensation collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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