g.klaumann got their new product label by running a design contest:
premium rum label for a world open and interested consumer
Check out g.klaumann's Product label contest…
Food & Drink
Sierra Madre GmbH
Description of the product
Trasper´s is a hybrid name of travelling person. The bottle is a 700ml flask bottle. We like to create a rum brand with different rums from different countries. The brand should have a brand awearness that reflects restaint, value, authenticity. The first liquid is ready a 15y old rum, smooth with a lot of flavours, not to sweet and extraordenary
Description of the product target audience
our target group is male between 30 - 60 years, like to travel, is interested in people, nature and culture of different countries and like to sip a good rum while exploring the world at home or in real life. We have learned from other rum brands that income level is not real target to set up
the difficult of the design is to look premium but not luxery, it should have awearness that the brand will be authentic. we have a metal screw cap ( the bottle design attached ). The front and back label should have a height of max 70mm and 100mm wide. We need to implement the age statement as one of the key elements of the label.
What to avoid
what we do not like to see is a world map, flight ticket, seafarer or typical adventure styles on the label. It is more a serious brand, premium, we could use paper label or alternative metal labels to underline the premium style but not in the way like cognac bottles and labels. It must be still fresh design. We do like to see elements just put together, it should be a real artwork.
The front label should have a height of max 70mm and 100mm wide. Back Label 60 x 90 mm. We need to implement the age statement of the rum as one of the key elements of the label. ( aged 15 years )
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
g.klaumann collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
25-50 male/female truck drivers that play video games and care about their health.
People that love sauce. People that love to cook and eat. Foodies or people that want a high-quality sauce.
From young to old. Everyone can drink our product.
The target group are mainly women, from young to old
Zielgruppe: Erwachsene 20-40 Jahre, die ein aktive und gesunden Lifestyle pflegen und den dazu nötigen Lifestyle-Drink s
All Peoples | Alle Menschen
“unser Helles” is for customers between the age of 25 and 65. Our customer is willing to pay some extra money for a good