alexander_valley got their new product label by running a design contest:
Private wine label
Check out alexander_valley's Product label contest…
Food & Drink
Friedman Valley (FV)
Wine label for cabernet sauvignon
Description of the product
My wife and I have a small vineyard in California. We sell most of the grapes to Silver Oak, one of the most prestigious labels in the world. They use them in their finest bottles of cabernet sauvignon. But we keep some grapes for ourselves to make some of our own bottles for friends and family. We want a label designed for these private bottles. Something fun and interesting.
Description of the product target audience
Friends and family.
Our vineyard is in the middle of a small valley. Our last name is Friedman, and we (somewhat jokingly) refer to the valley as Friedman Valley, or FV. Here is one idea. We are open to others. Our house in the middle of the vineyard burned to the ground in the 2019 wildfires in California. It was a tragedy for us. But the grapes were unharmed. We are determined not to be set back by this tragedy -- and we are now rebuilding the house. So, to make light of what happened, we want to see a label design based on the "THIS IS FINE" meme (see attached), which depicts an animal in a burning room saying "THIS IS FINE." But instead, the character could be saying "THIS IS WINE" and the coffee cup replaced with a wine glass. We think this would be a great way of rising above what happened with humor. --- Another, more idea is that the FV 2019 vintage label could use the design of a phoenix rising from the ashes. Something very powerful and strong. But also perhaps slightly over the top, in a self-aware way. And I think the letters "FV" could look good somehow as well. Or "Friedman Valley." "FV Reserve 2019" or "Friedman Valley 2019" or something. ---- Another idea is to have our daughter scribble something (she is young) and incorporate that into the label somehow.
Normal 750ml wine bottle.
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alexander_valley collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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