Markhart got their new product label by running a design contest:
Product Packaging for Water Beverage
Check out Markhart's Product label contest…
Food & Drink
PNK Vitamin Enriched Water
Description of the product
We are a cause (specifically cancer) and health conscious company that has developed a healthy sugar free vitamin enriched water that is ready to go to market — portion of the proceeds go to cancer-related charities and cancer treatment centers. What inspires you and how do you envision the design for your business? We are inspired by the strength and resilience of those battling cancer and their family and friends who support them and the cause.
Description of the product target audience
The people we want to reach is health conscious consumers who are looking for a natural and healthy product and giving to a good cause at the same time. Our target audience is health conscious and active; somewhere between the ages of 15 - 45 (possibly older). Our product is pink, so needless to say it appears to be geared towards females, but we don’t want to scare off male consumers. With that said the packaging needs to be chic enough for a woman, yet cool enough for a man to be seen with.
The label and overall design should be clean, modern, simple, high-end, memorable, and ultimately effortless – all at the same time. The design should be the opposite of the conventional waters on the market and should: stand out, be easily identifiable, intriguing to the consumer and convey the message and mission of the company at a glance. Ultimately, we want P NK Vitamin Enriched Water to become a “staple” in the water industry. Mandatory Requirements: - The bottle is 16 fl oz, so design based on this size (also incorporate it on label - preferably at bottom centered) - Label should be fully or partially transparent with possible pink hue (depending on design) and cover entire bottle - Label must contain the following: • Space for barcode • Calories per portion • Nutritional information • Supplement Facts - Create mockup - Provide high resolution label (transparent if applicable) - Must incorporate the below values: • Naturally Sweetened • Sugar Free • High Vitamin Content • Organic Product Description: Premium Water Balanced Nutrition Naturally Sweetened No Sugar Added No Calories Nothing Artificial portion of the proceeds go to cancer-related charities and cancer treatment centers Tagline: Bottled Wellness Enjoy Chilled Drink P NK Please use these tags in a artistic way in the design, but do not make them the focal point. We ask all participating designers be creative and innovative. Please deliver something extraordinary, and unlike anything on the market. Thanks in advance, looking forward to working with you and seeing what you come up with. Sincerely, PNK VEW
What to avoid
Anything that is not inline with overall brand and vision
16 fl oz
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Markhart collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
Our target audience is millennials (age range 21-36) seeking well-being and a healthy lifestyle. It will be consumed in
60% Women, 40% Men 24 to 54 years of age, United States.
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
21-45 year old male/female entry level wine drinkers it sells for 24 a bottle retail