Great work, he did all the changes as required and in a really professional way!
- Kirill D.
Great to work with!
- Wooden Horse
Thank you for your wonderful designs!
How RadicalSpirits started their product label journey
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Food & Drink
Radical Craft Distilling
Description of the product
Radical is a line of innovative craft spirits aged in white oak small barrels in the Highlands of Panama, distilled in a traditional whisky copper pot still.
Description of the product target audience
Our spirits are aimed at Millenial consumers (25-35 year old), specially affluent young professionals, that have a taste for whisky.
The image developed should reflect the following: innovative streak, youthfulness, craft look and feel, whisky cues, millenials in mind.
What to avoid
Label should be rectangular (simplicity in mind). Avoid golden, think more of craft and hand made products, stay away from rum-like image, get cues from whisky, wines, craft beer. back label will contain mostly text, don't bother with it.
Don't limit creativity to size, but have in mind a reasonable one for typical 750 ml flint bottles for spirits.