tommy 6b got their new product label by running a design contest:
Re-design Water bottle label for the next 10 yrs
Check out tommy 6b's Product label contest…
Food & Drink
Agencias Escoffery, SA
Description of the product
Bottled Water. Our wáter is free of everything (no minerals, etc) and has average pH of 7.2. Our target are the masses with a Price point in the bottom of the median. We try to provide good quality (and flavorless) water at a value Price. Retail Price is about $0.55-$0.75 for 500ml, where the other brands are $0.85-$1.15. The only difference is product image (label) and bottle shape.
Description of the product target audience
Our product is for everybody. Right now what we need is to do a refresh of the logo (right now is chinese symbol for water, this can change) and the label. Our bottles are currently transparent, but they are going to be transparent blue with the new design. Label and cap can be any color.
We want a simple design that appeals to women, millenials, and anybody who doesnt know which water to pick from the shelf. To pick ours because it "talks" to them.
What to avoid
Not a heavy label
For the 500ml bottle (top seller) is 15cm x 6cm... For the 1.5Lt bottle 21 cm x 7cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
tommy 6b collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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